Project(1): Developing an ad campaign优秀教案说课稿

Learning aims: At the end of the class, students are expected to

1.

Have the ability of task-based reading 2.

Try to develop their own ad campaigns. 3.

Encourage students to lead a meaningful and positive life. Teaching procedures: Step1:

Using the ad of insurance and Bible to present today’s topic : ad campaign Step2:

Analysis of Article1 Paragraph1: The ________of an ad campaign Subtitle 1:

Who is your target audience?

The people you want to _____ How to create the right message for your target audience?

Be

_______of your audience. How to know your audience? do a little research and ________ some information,

explore what the audience already thinks. Subtitle 2: Students’ presentation; if necessary, I will give my assistance. Subtitle 3: There are a great number of approaches to ________ your message across when you are putting together an ad campaign. The

________ what way you want to use should be mostly __________on your target audience and which kinds of ads reach that group best. Step3:

Analysis of Article2:

Group work:

Filling in the blanks

Every year millions of people around the world die on _________ of smoking, ________ is why we have chosen anti-smoking as the subject of our ad campaign.

Our target audience is high-school teenagers and our aim is to discourage young people from smoking.

Our campaign will start on 31 May, World No Tobacco Day, ______ we will put large posters around the school with logo and slogan. Our website will provide more information about smoking_______students. We will also put_______an article in the school magazine informing students about the dangers of smoking, and an essay competition will ________(organize) as well.

_______ is because many people think that smoking is cool or enjoyable, but they are not fully aware of the effect that it has________ their health that we choose this picture as our logo. We _______ like to shock people into realizing that many smokers die all too soon from illness and diseases ________(relate) to smoking.

Step4:Group work:

Developing your own ad campaign 1.

Deciding the subject of your ad campaign 2.

Discussing and developing your ad campaign

Reasons: ________________________________________________________________________________________________________________________________________________________________________________________________________________________, which is why we have chosen _______________________________________________________as the subject of ad campaign.

Target audience& aim&content The target audience is ________________________________________________________. Our aim is to ________________________________________________________________ ___________________________________________________________________________. We will________________________________________________________________________ ________________________________________________________________________________________________________________________________________.

Ways: To start with,_________________________________________________________________ __________________________________________________________________________; Next,______________________________________________________________________ ___________________________________________________________________________; Last but not least, ___________________________________________________________ __________________________________________________________________________.

Slogan & Logo The slogan of our ad campaign is __________________________________________________ ______________________________________________________________________________. Our logo includes________________________________________________________________ ______________________________________________________________________________. We would like to employ this logo to ________________________________________________ _______________________________________________________________________________________________________________________________________.

Step5: Conclusion share my ad campaign with my students. Target audience: my students Slogan: Separate life from life Logo: ...