Project(2): Developing an ad campaign名师教学视频（文字实录）

Anti-smoking

ad campaign

1.

Check the homework: Present your own ad campaigns.(小组派代表展示自己组的海报) 2.

Lead in

enjoy pictures. (欣赏图片) 3. 阅读

Read the article on page 19 and answer the following questions: Task one: answer the questions.（读课文回答一下问题，单个叫学生回答）

1.

What is the subject of this ad campaign? 2. Why do they build this ad campaign? 3. Who is the target audience for this ad campaign? 4. What is the ad campaign aimed to do? 5. What is the slogan for this campaign?

Task two: task-based reading（读课文填表格，小组合作讨论）

Subject 1_________ Anti-smoking The problem costs countries a lot of money and causes great damage to the welfare of the people High-school teenagers To 2__________ young people from smoking Smoking kills! * Smoking has bad 4__________ effects on people. *Smoking, which is neither cool nor attractive, makes people 5________ terrible, and gives them bad teeth, skin and fingernails.*Not smoking helps save 6_________ which can be spent on others things.*Parents and other people may give up smoking too if young people are 7______________ not to start. Target audience Aim 3_________ What to get across Ways to reach the * Putting large 8_________ with the logo and slogan around the audience school. * Providing students with more information about smoking on our 9________.* Publishing an article to inform students about the dangers of smoking in the school magazine.* 10____________ an essay competition about anti-smoking. 4. conclusion.(总结)