Reading(1)：Advertisements特级教师教学实录

Unit 1

Advertising Reading: Advertisement(Period 1) Teaching Aims:



To read the passage Advertisements and complete related answers 

To learn how to read an expository writing

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To improve their reading comprehension skill by fully participating in all activities Teaching Key Points & Teaching Difficulties: 

How to improve their reading ability through teaching activities 

How to let them gain some insight into advertisements and help them deal with advertisements in their daily life 

The usages of some key words

Teaching Procedure: Step One: Leading-in 1.

A slogan guessing game 2.

Pair discussion T: (Greet the students as usual) In the last lesson we discussed four advertisements and talked about their effects on us. Today, we’re going to learn the reading part of Unit 1, could you read the title for me?

Ss: Advertisements.

T: (Good.) Do you like games? (Great! First, let’s do a slogan guessing game to warm up) (Wonderful. These advertisements are very classical, don’t you think so? Then, please discuss with your deskmate the characteristics of a good advertisement? In other words, a good advertisement can be...? ) Ss: …

(Any possible answers are acceptable) (creative, attractive, effective, persuasive, impressive, informative, clearly expressed and easy to understand)

Step Two: Careful-checking 1.

List all the examples of advertisement in the passage and divide them into 2 types. 2.

True or false T: Well, let’s come to the article. Please list all the examples of advertisement in the passage and divide

them into 2 types. .

Commercial ads 1. Bright-Teeth fights bad breath! 2. You are proud of your cooking, so shouldn’t you buy the very freshest food?

OK, read them all together. Wonderful! Since we read the article once, I think you have a general idea of the passage. But if you want to get a better understanding of the article, you should read it several times. So please look at Part C1 on page 4. Do the true and false exercise.

Part C1: 

Most people are not aware of how many ads are around them. 

Advertisements are always meant to promote a product or service. 

PSAs are only found in newspapers and on TV. 

PSAs and commercial ads use some of the same methods. 

Commercial ads often give us valuable information about how to live our lives. 

An ad warning people against smoking is an example of a PSA. Ss: … (Ask them to finish it individually) Suggested Answers: 1. T

2. F

3. F

4. T

5. F

6. T T: Great! Now I think most of you have got a better understanding of the article.

Step Three: Comparative reading T:

Next, another task for you. Listen to the recording of the text and try to find the similarities and differences between commercial ads and PSAs. Here are two tables to help you.

Step Four: Further reading T: Now, look at the form and fill in the blanks. What kind of article is this?

Ss:Expository writing.

PSAs 1. Yes to life, no to drugs. 2. Knowledge changes life. 3. Project Hope—educating every child. 4. When you smoke cigarettes, you are slowly killing yourself.

T: We all know that different types of passages require different reading strategies, so read the reading strategy on page 3 and tell me what is its basic format. Pay attention to the letters in bold. Ss: It usually follows the basic format: introduction of the subject, examples and facts that develop or support the idea, conclusion.

Step Five: Critical thinking

T: Let’s move on to the group work. I’d like to divide you into 2 groups. Please discuss the positive or negative role advertising plays in our daily life. Heated discussion, please. Positive Spread information & knowledge We have a wider choice of goods due to ads Keep us informed of new goods in time Stimulate consumption Make life colorful and interesting…

Step Six: Creative thinking 1.

Design a commercial ad: try to attract more students to the school canteen. 2.

Design a PSA about school life. (save water; raise money for the people in earthquake-stricken area) Either is OK. Another guessing game to help your designment become more creative.

Step Seven: Summary

As for advertisements, remember the ABC rules. Accept advertisements as a part of our life.

Be smart and rational to them. Collect wonderful ideas from ads.

Step Eight: Homework

1.

To complete the remaining exercises on Page 4 and 5. 2.

To do parts A1 and A2 on Page 90 in Workbook.

Negative Increase the cost of products Waste a great deal of time and money Untrue ads cheat consumers We feel annoyed to be interrupted when we are watching TV Unhealthy ads pollute culture…