Reading(1)：Advertisements教案2

M4U1 Reading

Advertisements

江永一中

管琼芳

* 教师寄语：Reading makes a full man. 读书使人充实。

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课时重点：通过本节阅读课，了解广告及两种广告类型，并掌握阅读技巧。

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Self Study (自主学习重点单词和短语) 重点单词

1. 广告（ad）n. advertisement 2.做广告vt. advertise (line10) 3.说服persuade(line6) 4.有技巧的skilful(line15) 5.清白的innocent(line16) 6.欺骗fool(line17) 7.评论

comment(line23) 8.以…为目标aim (line29) 9.使受益benefit(line38) 10.推广promote(line41) 11.智力intelligence(line42) 12.完全受…控制的人slave(line42) 重点短语

1.旨在be meant to (line11) 2.说实话tell truth(line13)

3.虽然even if/though (line15) 4.上…的当fall for(line24) 5.欺骗；捉弄play tricks on(line27) 6.涉及：处理deal with(line34) 

教学步骤：

Step 1 Lead-in (video) Step 2 Fast Reading Read the article quickly and answer the questions. 1. What do ads try to persuade(说服) people to do?

__________________________________________________________________ 2.

What does PSA stand for? __________________________________________________________________ 2. What do PSAs aim(目的) to do?

__________________________________________________________________ Step 3 Reading Strategy:

reading expository writing （说明文）

Expository writing is meant to introduce you to basic information on a topic. It usually follows the same format(格式)：_________ , ___________, ______________

Expository writing （说明文）

Read the article again and fill in the blanks of the chart.

Ads are an 1.___________ part of our lives.

What is an ad?

•

Include 2. ___________ads and PSAs. •

Use 3.__________ pictures and clever

language. •

Encourage us to buy a product or service or believe in an idea. Does an ad tell people the complete truth? •

Be aware of the skillful methods. •

Try not to 4. _____ for the trick.

What is a PSA? •

Mean to teach us. •

Help us 5._____ better lives.

We must use our 6.__________ and not be a slave to ads. Step 4 Detailed Reading

True (T) or False (F). Circle your answers. 1. Advertisements are found in many places.

T / F

2. All advertisements tell the complete truth.

T / F

3. PSAs and commercial ads use some of the same methods.

T / F

4. Commercial ads can give us valuable information about how to live our lives. T / F 5. An ad warning people against smoking is an example of a PSA.

T / F Step5 Consolidation

Find out the similarities and the differences between commercial ads and PSAs. Similarities:

Places: Newspapers, ______________

(相同性）

Methods: use attractive pictures and_________________ Differences:

CAs: Purpose: __________;

Cost: not free;

Reliance(可靠性)：tricks PSAs:

Purpose: to teach;

Cost: ____________ Reliance(可靠性）：believable

Step 6 Summary

What have you learnt about ads in this passage? Advertisements, which often use persuasive language and exciting images, play an important part of our lives. There are two main types of advertisements. One is called commercial

advertisements, which are meant to promote a product or service . But they don’t tell customers the complete truth. Another one is called PSAs, which use attractive and original images and creative language, are often placed for free. They deal with many social issues, which often affect public welfare. Step 7 Homework

1 Finish the article on Page 95. 2 List the difficult language points on your notebook. 3.Retell the article about advertisement.