Reading(1)：Advertisements多媒体教案及点评

Teaching Procedure Step 1 Lead-in

1. Ask the Ss: What do you think of your school life? ----Try to connect the Ss’ answers with school clubs. 2. Group work

Ask the Ss: Have you realized what you did just now is actually a kind of advertisement? ----introduce the topic of the class---Advertisements

Step 2 What is an advertisement? An advertisement provides information and uses persuasive languages and exciting images to encourage people to buy a product or service or believer in an idea.

Step 3 Does an advertisement tell people the complete truth? 1. Ask the Ss to skim the text to get the author’s answer to this question “Does an advertisement tell people the complete truth?”

-----Even if an ad does not lie, it does not mean it tells you the complete truth. 2. Ask the Ss to have a more careful reading and ask the Ss to discuss how the writer support his idea---The writer uses two examples to support his idea. 3. Then ask the Ss: Does the writer make any conclusion about this part?

---Yes. “We must not fall for this kind of tricks.”

4. According to the above three parts, explain to the Ss the structure of expository writing: (1)

Even if an ad does not lie, it does not mean it tells you the complete truth--- Subject/topic (2)

Two examples --- Supporting details (3)

We must not fall for this kind of trick! ---Conclusion

Step 4 Public service advertisements

Ask the Ss to use the idea of expository writing to read part 3. Ask them to find the topic, supporting details and conclusion of this part. Subject/ topic—PSAs are meant to be helpful to educate people. Supporting details—examples ---(1) Deal with large social issues

(2) About public service projects

(3) Teach us how to live healthy lives Conclusion --- All of these ads are meant to be helpful, and you can often learn a lot by following the advice they give.

Step 5 Structure of the whole passage Now we’ve learned more about advertisements and the structure of the expository writing.

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Let’s come back to the whole passage to see whether the whole passage follows the structure or not. Topic --- Advertisements Supporting details---- (1) What is an advertisement?

(2) Does an advertisement tell people the complete truth?

(3) Public service advertisements Conclusion ---- Be smart about advertisements!

You see, the whole passage also follows the structure and it will be easier for you to read or write an expository writing if you follow the structure. Now let’s have a practice.

Step 6 Application Write an outline for a passage with the topic “Our school is a good one”. Try to use the structure we’ve talked about in this class. Subject: Supporting details: Conclusion: I can see that you are really proud of your school and speak loudly for it. “Our school is a good one. Come on and join us!” Do you think what you did is again a kind of advertisement? Yes. So let’s come back to advertisements.

Step 7 Discussion

Step 8 Group work ---designing 1. Design a commercial ad: try to sell a kind of ice cream to students;(If they have their own idea, it is also accepted.) 2. Design a PSA about school life.(Protect grass; save water; respect teachers…)

Step 10 Homework Write a passage of around 100 words to describe one PSA which impresses you most and make comments on it, using the structure (subject, supporting details, conclusion).

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