Reading(1)：Advertisements优秀公开课教案

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Advertising Reading: Advertisements

--By Yang Yuehua

Learning aims:

1.

To memorize the new words and phrases in this article. 2.

To learn some basic information about advertising. 3.

To master the the reading strategy for expository writing.

Important and difficult points: 1.

How to understand the text better. 2.

How to discuss the topics related to advertisements. 3.

How to help the students develop their creative, comprehensive abilities.

Teaching procedures: Step 1 Lead in

Enjoy a short video.

Step 2 Fast reading 1.

Answer questions: 1)

What is an advertisement?

An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. 2)

What are the two main types of ads? Commercial advertisements & PSAs. 2.

Reading strategy: Reading an expository writing. Expository writing is meant to introduce you to basic information on a topic. It usually follows the same format: introduction of the subject, examples and facts that develop or support the idea, conclusion. When you read a statement in expository writing, e.g.,‘Even if an ad does not lie, it does not mean it is altogether innocent’, always look at the information that follows it. You should be able to find facts to support the idea, such as, ‘All it says is that it fights it, and that is not the same thing at all’. The author will follow this information with a conclusion, which tells you what you are supposed to learn from the passage-‘We must not fall for this kind of trick!’

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3.

The structure of this article. Para.1: Introduction of advertisements Para.(2-4): Supporting details Para. 5: Author’s opinions/suggestions

Step 3 Careful reading 1. True or false questions.

1. Most people are not aware of how many ads are around them.

T 2. Advertisements are always meant to promote a product or service.

F 3. PSAs are only found in newspapers and on TV.

F 4. PSAs and commercial ads use some of the same methods.

T 5. Commercial ads can give us valuable information about how to live our lives. F 6. An ad warning people against smoking is an example of a PSA.

T 2. Read the text again and answer the question.

What are the similarities and differences between commercial advertisements and PSAs? Similarities:

a)

Places found b)

Methods used Differences: a)

Purpose b)

Believable or not c)

Cost

Step 4 Critical thinking Q: What positive and negative effects do advertisements have on our life?

Positive effects: Provide information about latest products. Increase sales by repeated advertising.

Make the public aware of social problems. Negative effects: Mislead customers or cheat them of

money. Give false or incorrect information.

Step 5 Summary What we have learned today?

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1.We have learned something about advertisements, especially the similarities and differences between commercial advertisements and PSAs.

2.We have learned how to read an expository writing.

3.We can have our own attitudes towards advertisements now.

Step 6 Homework 1)

Rewrite your composition about

advertisements. 2)

Preview for next class.

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