Welcome to the unit教案推荐

Unit 1 Advertising

Welcome to the unit----Reading

【目标导航】

Learning objective:

1. To learn some new words. 2. To help Ss get a general idea about the advertisement. 3. To make Ss become familiar with the information about the text. Important points:

To master the reading strategy and understand reading text better. Difficult points:

To help the Ss develop their creative, comprehensive and consolidating abilities. 【课前预热】

一、Brainstorm. 1. Do you like reading or watching advertisements?

2.What kind of ads do you like best? And why?

3.Where can you find advertisements?

【课堂探究】

一、Look at the pictures and guess the company of the picture。

1. Good to the last drop. 2. Obey your thirst. 3. Just do it! 4. Anything is possible. 5. Impossible is nothing. 6. Started ahead. 7. Apple thinks different. 8.Tide’s in, Dirt’s out.

二、Read the instructions and focus on the four posters. Discuss the content of each poster with your partners.

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What can you see in the picture?

What can you read on it?

What does each advertisement try to tell us?

Poster 1 This poster is a _________(commerce) advertisement. It offers the Airline service. It uses “I love to fly with Oxlin Airlines.” Taking airlines is a fast way to get to another place. In this way much of time can _______(save). Poster 2 This poster strikes us a lot. It is trying to show us that the birds have nowhere else to build their nests. They have to build their nests in the sky because all the trees have been cut down. It sends us a serious ______(warn) and tells us that we should protect the environment from now ____.

Poster 3 Taking drug is harmful both to the people who take drug ______ their family. If someone takes drugs, he will become _________ (serious) ill. This poster is intended to educate people about health and problems in society and calls ________ people to make an anti-drugs campaign and it also tell us not to ignore the problem around us. Poster 4

This poster is targeting young people especially girls, because they pay more attention to their appearance. It uses persuasive words “Shine

that lasts for days” ___________ (successful) to persuade young people to buy this shampoo. 【总结】

一、Table filling

To Sell a Product or service

1. Oxlin Airlines

4. Shine Shampoo

To Make People think about social problems

2. Earth Day

3. Anti-drugs 【家庭作业】

1. Read the passage in Part B on Page

2. Preview the next period.