Reading(1)：Advertisements教案3

Module 4

Unit 1 Reading Advertisements导学案

Step1:Lead-in Step2: Fast reading Task1: Match the main idea with each part.

Part1 (para1):

Author’s opinion

Part2(para2-4) :

Introduction of ads Part 3(para5):

Some detailed information about commercial ads and PSAs Task2:Reading strategy(阅读策略):

how to read expository writing(说明文)

What is its basic format（格式）？

The basic format of expository writing: ________________________________

____________________________ ____________________________ Step3 : Careful reading Task1:

Answer the questions. 1 What do ads encourage people to do? ————————————————————————————

2 What do PSAs stand for? ————————————————————————————

3 What do PSAs aim to do? ————————————————————————————

Task 2: True or false. 1. Advertisements are found in many places.

2. All advertisements encourage people to buy products. 3. Commercial ads can give us valuable information about how to live our lives. 4. An ad warning people against smoking is an example of a PSA. Task 3:Multiple choices: 1.

The writer of this reading passage wants to ____ .

A. tell his readers what are advertisement

B. share some important information about advertisements with readers C. tell his readers how important advertisements are 2.The sentence “

you are proud of your cooking , so shouldn’t you buy the very freshest food ?”

really aim to tell people__ A. the freshest food in our supermarket made you a good cook.

B. the best cooks make the freshest food C. although you are a good cook, you still need to buy the freshest food in our supermarket. 3. Which of the following can not be regarded as an advertisement slogan(广告词)?

A. ‘Yes to life, no to drugs.’

B. ‘Project Hope---school every child.’

C. ‘The car accident kills four passengers.’

Task 4：Translate these two sentences into Chinese and analyze(分析) them:1. Not all ads play tricks on us though. 翻译：——————————————————————————————————

2. When it comes to advertisements, we must all use our intelligence and not be a slave to them! 翻译: ——————————————————————————————————————

Step4: consolidation( A summary of this passage) Fill in the blanks of the passage. (no more than three words)

Today we learned something about ads. An advertisement uses 1. _______ to persuade people to buy a product or service, or to 2._______ an idea. There are3. _____ main types of ads. One type of ads is commercial ads, which aims to 4. ___________ or service. Another type of ads is 5._________, which is often run for free. They want to educate people.

When it comes to ads, we must all use 6._________ and not be a slave to them. Step5:

Discussion and presentation

Use the objects and pictures to design an advertising slogan (广告词). Step6: Homework

Go through the passage again and find out the important and useful phrases and sentences.