Task(2): Writing an advertisement: Skills building 3教案（名师）

M4U1 Task: Writing an advertisement公开课教案

平江县第七中学

辜丽君

Teaching aims: 1. To learn how to use different sentence types correctly. 2. To apply what they have learnt to design an advertisement for a chocolate bar Teaching important point: How to help the students learn and practice the skills of writing an advertisement.. Teaching approaches: Tasked-based method as well as the approaches of discussion and so on will be adopted in the teaching process of this lesson. This period, emphasis will be put on Ss’ ability of writing. Language is best learned through activities.

Teaching procedures: Step1 Lead-in

Show some pictures （KFC,

MP4,

jeans，）on the screen and ask : What is this ? Do you like it? Why?

(KFC:

delicious,

is low in fat,

buy one，get one free/ MP4:

beautiful, Portable, of high quality, be beneficial to study, relaxation and entertainment, a reasonable price/ jeans:

fashionable, the season’s hottest color, cost only ￥50,

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cost only ￥50 ) Step2.Present the teaching aims in this class on the screen.

1）了解广告的基本语言及形式。

2）学会怎样写广告。

Step3. Enjoy ads and discuss 1) Let’s enjoy two ads on Page 17. First please mark the new words，

1.

recipe

n.

烹饪法；食谱

2.

yummy

adj.

美味的

3.

bargain

n.

便宜货

4.

bonus

n.

意外收获

5.

fancy

adj.

精致的;绚丽的

and then enjoy the two ads for four minutes 2) Discuss the two questions in groups for five minutes. I’ll ask one of the group to report your answer to Q1 and two students to write the answer to Q2 on the Bb. Q1：. Do you think these two ads are good? And why?

Q2:

Find out the words and expressions which catch your eyes. Suggested answers to Q1:

①have an attractive title;

②

use vivid pictures; ③The sentences are easy and short to understand)

④Use different sentence types

(1. positive statement

2.

question

2

3.

negative statement

4. command )

words and expressions which catch your eyes:

Advertisement 1 : ( new taste,

yummy,

biggest,

the best,

the freshest, a bargain,

bonus, buy one , get one free.) Advertisement 2 : (the season’s hottest color, so comfortable, cost only￥40，available ) Step4 . Write an advertisement. According to what we learned about ads, now let’s write an advertisement for Chocolate Bar. First discuss how to write an advertisement and write one for ten minutes. Ask one student to write an advertisement on the Bb. You may want to mention:

Taste/look/ingredients:

coco beans; milk What is unique about the product :

low in fat Benefit:

lose weight

best choice; high quality Comments from consumers: Price/discounts:

low Where people can buy the product:

all supermarkets Give some tips on the writing.

1. Use interesting and attractive photos.

2.Use color to attract people’s attention.

3.Use eye-catching headlines to attract people’s attention.

4. Make the text short and easy to read.

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5. Study some good advertisements for ideas. Step5

Presentation and evaluation

1）Now let’s enjoy the advertisement on the Bb written by

××.

2) Ask some students to read their advertisements in front of the classroom and ask others whether it is a good advertisement or not. 3) Enjoy the sample:

Introducing Chocoloco chocolate bar /Try our Chocoloco chocolate bar / Chocoloco chocolate bar——

you can’t miss it. You can never imagine how delicious chocolate bars can be if you have never had a Chocoloco chocolate bar. Only the best quality coco beans from Mexico and the freshest milk from China are used to make the delicious Chocoloco chocolate bars. Because it is low in fat, it is also a good choice for anyone trying to lose weight. Almost everyone who has tried it loves it! Chocoloco chocolates bar is of high quality and average price, available in all supermarkets around China now. Step6. Homework 参照展示的精彩句式，修改自己的作文，完成二次创作。

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