Reading(1)：Advertisements教案设计

Book 4 unit1 reading----Advertisements <1> Teaching aims: 1. To get involved in the discussion and practice their spoken English based on the topic of advertisements. 2. To get information and familiar with the two kinds of advertisements. Teaching procedures: Step one: Lead-in

1.Look and guess

“What product is it for?”

Show some ads on the screen. 2.Look at these advertisements. Who are they aimed at?

Ask ss watch some ad videos and answer the question above

Step two: Free talk 1. What’s advertising?

2. How many types of advertising do you know? 3. Where can we find these ads? 4. Why do you like these ads?

Step three: presentation

•

Commercial advertisements

To promote a product or service. •

Public service advertisements (PSAs)

To educate people about health, safety

or any other problem which affects

public welfare. Observe the four ad pictures in the textbook. Try to divide them into two parts.

Step four: reading 1.

Read the text and answer the questions in Part C1. 2.

True or false Most people are not aware of how many ads are around them. Advertisements are always meant to promote a product or service. PSAs are only found in newspapers and on TV. PSAs and commercial ads use some of the same methods.

Commercial ads often give us valuable information about how to live our lives.

An ad warning people against smoking is an example of a PSA. 3.

Read the third part Public service advertisements again and answer the questions. What is the subject of this part? What information supports this idea? What is the conclusion?

Step five : Summary:

Step six: Debate: Group A:

Advertising has a positive effect on our lives. Group B:

Advertising has a negative effect on our lives.