Reading(1)：Advertisements主要内容及教案内容

M4 Unit 1 Reading :

Advertising

Part I 词汇热身

A写作词汇：语境考查:预习Reading部分的词汇,完成下列小对话或短句。

1.—What’s the

(目的)of an

(广告)? —To

(说服)people to buy a product or service,or to believe in an idea. —How many kinds of ads are there? What are they? —There are two kinds of ads,commercial ads and public service ads. —What’s the difference? —A commercial advertisement is one which someone has paid for to

(做广告,宣传)a product or service,while PSAs

(旨在,目的是)educate people about problems that affect public

( 福利)and

(涉及)widespread social concerns.We will

(得益于)them if we follow the advice they give. 2.—Can you say something about the meeting? —Sorry.No

(评论). 3.How can you say you are

(清白的)when you have

(愚弄)and

(欺骗)us? 4.He can’t make the machine work again

(虽然,即使)he is a

(有技巧的;熟练的)worker. 5.—Have you

(咨询)your doctor about your bad breath? —Yes,he said it was difficult to

(治愈)it. 6.—I have to warn you that the boy likes to

(欺骗;捉弄)new teachers. —Thank you.I will be careful not to

(上……的当,受……的骗)them. 7.—Why are you so

(高兴,满意)? —I have got an A in the English exam. 8.—What’s the aim of the

(全国性的运动)? —To

(推动,促进)people’s awareness of environmental protection.

B阅读词汇：预习Reading部分的词汇,写出画线部分的汉语意思。

1.—Nowadays some teenagers smoke cigarettes

. —It’s really bad news.It will do harm to their mental

and physical health. 2.—Many people have become slaves

of electronic products. —Maybe I am one of them. 3.—I have no comprehension

of what he is saying. —He is telling us not to take drugs

. 4.—Einstein was a person of high intelligence

. —That was one of the reasons why he had made such great achievements.

Part II Reading

A阅读课文u1 reading

:Advertisements,选择正确答案：

1.PSAs are meant to encourage people

. A.to buy a product

B.to offer a service C.to believe in an idea

D.to educate others 2.When an ad doesn’t lie,

.

A.it tells you the complete truth

B.it may play tricks on you C.you can buy the product

D.it makes untrue claims about products or services 3.The best translation for “Yes to life,no to drugs”

could be

. A.对生命说“Yes”,对毒品说“No”

B.肯定生命,否定毒品

C.生命是对的,毒品是错的

D.珍爱生命,远离毒品

4.The similarity of commercial advertisements and PSAs lies in that

. A.they are presented in the same way—through language and images B.they have the same purpose C.they’re all meant to be helpful D.not all of commercial ads tell the complete truth,nor do PSAs 5.The article is a(n)

. A.advertisement

B.science news C.research report

D.scientific discovery

B阅读Reading部分的文章,判断下列句子的正(T)误(F) 1.Advertisements can be found in many places. (

) 2.PSAs can only be found in newspapers. (

) 3.All advertisements tell the complete truth. (

) 4.PSAs and commercial ads use some of the same methods. (

) 5.Commercial ads can give us valuable information about how to live our lives. (

) 6.An ad warning people against smoking is an example of PSAs. (

)

Part III

Retelling （语法填空）

Ads are playing 1._________ important role in our lives. I did some research on advertisements and have some very important information 2._________ (share) with you. Commercial ads persuade people to buy products or service, 3._________ to believe in an idea. Sometimes, this kind of advertisement doesn’t tell people the complete truth. There are laws to protect people from advertisements 4._________ (cheat) customers. However, we still must be aware of the 5._________ (skill) methods used in ads. Not all ads play tricks on us 6._________. PSAs aim to teach us and help us lead 7._________ (good) lives than before. PSAs are often run for free. They deal with widespread social concerns. All of these ads 8._________ (mean) to benefit the public, and you can often learn a lot by 9._________ (follow) the advice they give. With so many ads around, we should be smart and not be a slave 10._________ them.

Part Iv 课外阅读

Advertisements are everywhere nowadays.Have you ever thought how they will affect your life? Have you ever bought something because of advertisements? How do advertisements work? Advertising gives useful information about which products to buy.But modern advertising does more than gives news about products and services.Today’s advertisements,or ads,try to get consumers to buy certain brands. Writers of advertising are so skillful that they can sometimes persuade a consumer to wear a certain kind of clothing,eat a special kind of cereal, or see a movie.Consumers might never want a product if they did not see or hear advertisements for it. For example,you probably do not need the newest cereal in the supermarket.There are probably

many cereal brands on your kitchen shelves.You may not have space on a shelf for another.But if you see ads about a new cereal that is to your taste, you may want it. Advertising must get attention.To be effective,it must be exciting,entertaining,or provide some pleasure.The secret of writing good advertising is to offer a good idea as well as a product.The idea is what the ad is really selling.One example is an ad that says eating a certain cereal will make a person do well in sports.That cereal brand may sell better if consumers think it offers strength and energy. On the other hand,other advertisements are meant to educate people about health,safety or any other problem that affects public welfare instead of persuading people to buy a product or service.They are called public service advertisements (PSAs).

1.According to the passage,a good advertisement should

. A.be both persuasive and effective B.give people useful information C.show people a product D.show people a new idea of a product 2.From the passage,we know that

. A.modern advertising has less effect on customers B.once customers see ads about a new cerea1,they are sure to buy it C.cereal can make people strong D.cereal is a kind of food which is popular among people