Reading(1)：Advertisements教学设计第二课时

M4U1 Reading

Advertisement 教案

Step 1 lead- in Play two advertisements for students.

One is a commercial advertisement that sells houses.

Question: what does this advertisement encourage us to ? The other is a PSA that is about education of drugs. Question: What does this advertisement try to tell us ?

Step2. Fast Reading

A.

Ask students to read the Reading Strategy fast and try to answer two questions.

1. What is expository writing meant to do ? 2. what is expository writing’s basic format ?

B.

Ask students to scan the passage and answer the questions.

1. How many paragraphs are there in the passage ? How many parts can the passage be divided into ? What are they ?

2. the structure of the passage:

Part One:

Introduction

Para.1 Part Two:

supporting details

Paras.2-4 Part Three: Conclusion

Para 5

Step3. Careful Reading A.

Read Paragraphs1-2 carefully and answer the following questions. 1. what is an advertisement ? 2. Where are advertisements usually found? 3. What does PSA stand for? 4. What is the major distinction between commercial advertisements and PSAs ?

B.

Reading and listening to Paragraph3 and find the answers to the following questions.

1.

Even though people are protected from advertisement that cheat people, what should we be aware of ? 2. Why are some of the advertisements

clever according to the article?

3. Does an advertisement tell people the complete truth?

C.

Reading and listening to Paragraphs4-5 and answer the following questions. 1.

When did China begin a nationwide public service advertising campaign? 2. Why should we follow the advice in PSAs? 3. What do PSAs aim to do?

Types of ads similarities differences examples Places found CAS Billboards Newspapers magazines,

the internet,

radio and

television Methods used Billboards Newspapers magazines,

the internet,

radio and

television Purpose

To promote a product or service

To educate people about health, safety or other issues

Cost

Need to be paid for

are often placed for free

“Bright –teeth fights bad health

”

“yes to life ,no to drugs”

PSAS

Step4

Conclusion

As a customer, should we trust all the advertisements? If not, what should we do? Step5

Advertising by yourselves

If you were an advertiser, your boss asked you to design a good

advertisement in order to attract more people. How can you advertise it ?

For example ….. (give two examples)

Step6

Discussion

Are there advantages or disadvantages of advertisement? What are they? Step7. Homework

Complete the short writing.