Reading(1)：Advertisements教案范文

Unit1 Advertising Reading (1)

Zeng Lin Teaching Aims:

1. To have a good understanding of advertisements, including its definition and two types as well as their similarities and differences.

2. To express their own ideas about advertisements.

3. To hold a rational attitude towards advertisements through discussion

and develop their critical thinking.

Teaching key and difficult points: 1.

To improve Ss’s reading ,listening and speaking skills. 2.

To put English into practice. Teaching Methods:

Video clip, comparative method, group discussion.

Teaching Procedures:

Step 1:

Lead in. T: Hi, good morning,boys and girls. Nice to see you. Today, i am very honored to study English together with you. First, I’d like to introduce myself, i am Zenglin. You can call me Ms.zeng. Before class, let’s enjoy a short movie. After watching it ,you should know “What is the video about? And what do you think of it?”

S:It’s about an advertisement. It wants to advertise a car. It is interesting and creative.

T:today let’s learn something about advertisements. Please take out your English book4 and open your book to page2. Step 2: Now read the first two paragraphs and answer the following questions: 1. What is an advertisement?

2. How many types of advertisements? And what are they?

3. What are the different aims of advertisements?

After three minutes,i will ask three Ss to answer these questions. Step 3: Let’s go through the third paragraph

Does an advertisement tell people the complete truth? Please pay attention to the following three aspects:

1. The author’s opinion:

2. Examples to support the above idea:

3. The author’s conclusion:

Step 4: Do some comparative reading (work in pairs)

Try to find the similarities and differences between commercial

advertisements and PSAs.

Step 5: What’s the author’s attitude towards advertisements?

Step 6: Group Discussion

What are the advantages or disadvantages of ads? Step7: Homework:

What do you think of advertisements?

Please write down your opinion and give some supporting details. Blackboard design Unit1 Advertising Reading: advertisements(1) Advertise

advertisement Interesting

creative