Reading(1)：Advertisements优质课一等奖

Module 4 Unit 1 Advertising (revision) Teaching Objectives 1. To learn some key words and important sentences. 2. To learn how to use what we have learned in this unit.

南县一中陈

婷

Teaching difficulties

1. Enlarge vocabulary and have a better understanding of this topic. 2. Language points and sentence patterns in this unit. Teaching procedures: 【Self-study】

Task 1.

Review the text.

Nowadays, advertisements play1. _________important role in our lives. There 2. _________ (be) so many advertisements that we do not realize how many we see and hear in a day. Advertisements often use words and pictures 3. _________ (persuade) people to buy a product or service, or to believe in an idea. There are two main 4. _________ (type) of advertisements. One type 5._________ (call) commercial advertisements,6._________ are meant to promote products or service, using persuasive and exciting images. So in this way, some of the ads content may be untrue. We must be aware 7. _________ the skilful methods. The other type is public service advertisements. They also use 8. _________ (attract) pictures and clever language to serve the public. They aim to benefit us and help us lead 9. _________ (good) lives than ever before. We can often learn a lot by 10. _________ (follow) the advice they give.

【Cooperation】

Task2.

Key words 1. promote

(guess the meaning of promote ) ①Advertising companies are always having to think up new ways to promote products.

②The organization aims to promote friendship between nations.

③If I'm not promoted within the next two years, I'm going to change this job.

2. determine

(Find out the key phrases )

① The new two-child policy determined her to have another child. ② The police determined to look into the case at once. ③ The police determined on/ upon looking for the missing child at once. ④ I am determined to go to the country for my summer vacation. ⑤ If you have the determination to win the game, you must make full preparations for it

[make sentences by using “determine”]

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Fill in the blanks ①I determine________(go) to a key university, so I should become a ________ (determine)person. ②If I have the _____________ (determine), I believe I will realize my dream.

3. mean Complete the dialogue — Going to Luowen Village means ________ (get) close to nature. — Really? I mean ______ (go) there this afternoon.

Fill in the blanks ①This _________(mean) I could get up an hour later than usual, as schools in china begin before 8 am.(M1U1) ②This is because English has many words and phrases from different languages, but with similar_________(mean). (M3U2) ③All of these ads_________ (旨在)benefit the public, and you can often learn a lot by following the advice they give.(M4U1) ④Friendship means_________ (have) someone I can rely on. (M5U1) ⑤Laugh or cry as you like, and it's_____________(meaning) to oppress (压抑)yourself. 1

4. recommend ① My father recommended_________(book) tickets in advance. ② I recommend you_________ (read) some books in Chinese. ③ He recommended that I ___________(buy) a new book.

Task3.

Important sentences 1. We are so used to them that we often do not even realize how many we see and hear in a day. 翻译句子

小男孩发现这个地方很有趣，他都忘了回家。

______________________________________________________________________________________ 高考链接：改错

① I was so much nervous that I could hardly tell which direction was left. (2017全国1卷

) ② He liked it so very much that he quickly walked into the shop. (2015全国2卷) ③ The fruits are small in size, but juicy and tasty. There are so much that we often share them with our neighbors. (2014全国1卷)

2. Not all ads play tricks on us though. 翻译句子

① Not all the students will go to the movies tonight.

______________________________________________________________________________________ ② Not everything that is best for nature is good for people. (M5U3) ______________________________________________________________________________________

3. When it comes to advertisements, we must all use our intelligence and not be a slave to them! 仿写句子

①

当提到唐诗的时候，我们很容易想起诗人李白和杜甫。

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②

当提到学习英语时，许多学生都感到很迷惑。

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Task4.

Writing

①

当谈及罗文村时，人们都会想到一首歌曲（《瞄着你就爱》），其目的是为了宣传我们美丽的村庄。(when it comes to, be meant to) ____________________________________________________________________________________________________________________________________________________________________________ ②

为了促进当地经济的发展，南县政府决定让罗文成为一个旅游景点。(promote，determine) ____________________________________________________________________________________________________________________________________________________________________________

③

在那儿村民们会推荐你购买当地的土特产（local specialty），如麻辣肉（spicy meat）、干菜（dried vegetables）、擂茶（grinding tea）等。(recommend) ____________________________________________________________________________________________________________________________________________________________________________

④

罗文村有着如此多的吸引人的地方，以至于许多游客来这观光旅游。(so...that) ____________________________________________________________________________________________________________________________________________________________________________

Summary

【课后作业】

【学后反思】

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