Project(2): Developing an ad campaign教案1

Module4 Unit 1

Advertising

Project

Developing an ad campaign

(2)

Building and presenting our own ad campaign

By Qin Xuan Background information: Setting: a Senior One class Students: Senior One students Level: high beginning Class size: 50 students or so Time: 45 minutes Type of the lesson:

Project, Period 2 Teaching contents:

Module 4 Unit 1 Project Learning objectives: By the end of this class, students will be able to :

1. know how to gather and analyze information

2. know how to build an ad campaign step by step

3. know how to do presentations

4. share and cooperate with others

Focus of the lesson:

1. Know how to build an ad campaign step by step.

2. Share and cooperate with others.

Teaching procedures: Step 1：Lead-in Talk about some pictures and lead to the topic of the text. Step 2: Review the first passage and fill in the following form with one word. Title Starting How do you build an ad campaign? Have a clear (1)_______ and an audience in mind; figure out exactly what you want to tell them and what you are trying to (2) _______ them do. Determine your target (3) ________ by researching and(4) _________ in advance.

Who

What How Decide what you want the audience to know or think about. Decide your approach to (5)_________ your messages across. Step 3:

Read the second passage Anti-smoking ad campaign .

Target audience:_________________________________________________

Aim:__________________________________________________________

Content:_______________________________________________________

Approaches:____________________________________________________

The indication of the logo:___________________________

Slogan:________________________________________________________

Step4: Build your own ad campaign( Group work) The topic of our ad campaign is_____________

Our group choose this topic because__________

Our target audience is______________

Our aim is__________________

We will educate them about ______________

The forms of media we use are _________

This is our logo which indicates____________

Slogan: ___________________________________

Step5: Presentation time Step6: Summary Step7:Homework 1. Read the reading materials and get familiar with it. 2.Make your ad campaign more perfect after class.