Reading(1)：Advertisements教学创新设计

年Senior One 班级

高一（10）

时间

2019年 5月 15日

级

Module 4 Unit 1 Reading 课题

授课

陈菊

Advertisements 教

At the end of this period, Ss are expected to: 学

To learn more about advertisements. 目

To learn how to read an expository writing. 标

To read the passage Advertisements and complete related answers. To improve their reading comprehension skill by fully participating in all activities.

科目

English 教

材

重

难

点

How to improve their reading ability through teaching activities. How to let them gain some insight into advertisements and help them deal with advertisements in their daily lives.

步骤

教学活动

设计意图

互动时间

实

施

教

学

过

程

设

计

1.Play a video clip to help students 利用一则很有创意的视频导Step 1

better understand what an ad is. 2. Ask Ss what information they can Warming up

入主题，激活get from the video.

学生所学知识。

1.Go through the second paragraph 读文章找出文quickly and answer some basic 章主要信息。

Step 2

questions. Skimming 1)What is an advertisement?

2)How many types of ads? And what are they? 3)What are the different aims of ads? Look at the pictures on the screen and 通过图片激活identify whether they are CAs or 学生思维，让Step 3

PSAs. 学生更好地理Identification

解商业广告和

公益广告的特点。

Does an advertisement tell people the 以课本材料complete truth? （Does an ad a.

The author's opinion: tell people the b.

Examples to support his idea: Step 4 complete Scanning& c.

The author's conclusion: truth?）为蓝Reading

本，

strategy

Reading strategy：Expository writing 通过教材中事

Introduction of the subject 

Examples and facts that develop 例的说明，帮助学生进一步or support the idea 2 m

4 m 2 m 7 m



Conclusion

Public service advertisements: Subject/ Topic: PSAs aim to teach us and help us lead better lives. Supporting details: Four examples. Step 5 Consolidation

Conclusion: These ads are meant to benefit the public, and you can learn a lot by following the advice.

Find specific information about commercial ads and PSAs (differences Step 6 and similarities). Work in pairs and Task-based have a discussion to find the right reading answers.

了解说明文的阅读策略。

根据前面所学阅读策略巩固课文内容，特别是公益广告的特点。

通过结对讨论进一步探讨商业广告和公益广告的异同点。

5 m 7 m

Para 1: introduction of subject

总结全文，巩

固文章内容。

Supporting details: Para 2: What is an ad? Step 7 Para 3: Does an ad tell people the Summary complete truth? Para 4: public service ads

Para 5: conclusion

Enjoy a PSA about “family”, and then 仿照文章写作work in groups to give an outline for a 特点，写一篇passage with the topic “Family is very 文章，列出大important to us”. 纲，综合运用

所学知识。

Step 8 Application Subject:

Supporting details:①...

②...

③... Conclusion: Let students write a complete writing according to their Step 9 outlines and polish up the language, sentence patterns Homework and most importantly, the linking words and phrases. 2 m 10 m 1 m

教

学

后

记

Advetisements是一篇说明文，条理清晰，语言不难，就广告本身来讲，这个话题学生并不陌生，但由于太熟悉而从未深层次地去思考过。通过学习这篇文章学生能形成良好的阅读策略，更好地了解文章的语言特色、行文风格和文体。另外，从“Reading is for thinking”的角度设定教学目标，让学生对广告能有更理性的认识，能对广告的思维模式认识更加全面。