Project(1): Developing an ad campaignppt课件教学实录

牛津高中英语教学设计

教

材：牛津M4U1

文档内容：教学设计—教案

单

元：Unit 1 Advertising 板

块：Project 1 作

者：刘文君

Teaching aims: 1. Get to learn and use English by doing a project. 2. Try to fully understand the two reading materials and master the language items. 3. Learn to get enough information about ad campaigns from the reading materials. Teaching procedures: Step 1

Lead-in

Show students two groups of pictures and draw their attention to the importance of ads.

Step 2

Listen and understand Have students listen to the recording of the handout and answer the three questions to get a general idea of this reading material.

Step 3

Reading for detailed information Ask students to read the material again carefully to get detailed information about developing an ad campaign.

Step 4

Main idea of each paragraph Ask students to work in pairs to focus on each paragraph of the handout and then report the main idea of each paragraph to the class. Step 5

Read and understand

Ask students to read the sample ad campaign and answer three questions in order to get a general idea.

Step 6

Language focuses

Ask students to list the useful words and expressions from the two reading materilas in notebook and make preparations for writing an handout.

Step 7

Homework Ask students to finish Part B1 and B2 on P91 to be more familiar with the meaning and the usage of the words and phrases learnt in this section.

教

材：M4U1

文档内容：教学设计—教案

单

元：Unit 1 Advertising 板

块：Project 2

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Teaching aims:

1. Get to know how to cooperate and do the project with classmates. 2. Practise the four skills, and especially the writing and speaking skills in the course of doing the

project.

3. Try to apply the skills learnt in this section to finish the handout. Teaching procedures:

Step 1

Lead-in

Show students some samples of attractive handouts. Step 2

Planning

Organize students into groups to discuss the first two questions and choose one welfare problem for their ad campaign. Step 3

Preparing Ask students to discuss the remaining six questions to have a clear mind about the important parts of developing an ad campaign and decide which group member will be responsible for each task.

Step 4

Producing

Allow students several days to work individually and put what they have written together and finish the handout. Then proofread their handouts and correct mistakes if necessary. Step 5

Presenting Ask each group to present their handouts to the class. They have to explain why they choose the topic, etc.

Step 6

Homework Ask students to read the reading materials and get themselves familiar with it. Then post handouts on the wall of the classroom after class.

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