Self-assessment教学设计及教案分析

Module 4

Unit 1

Advertising 英语学考复习研讨单元复习——广告

教学目标：

1. 能够通过写作的方式论述本单元主题。

2. 复习本单元重点词汇和表达，并能够正确使用它们。

3. 能够独立完成与文本相关的学考题型的练习

重点难点：

复习与练习单元重点以便熟练应对学考题型及考点

学法指导：

自主识记，合作互助，巩固运用. ★拓实基础★

Step1写出下列重点词汇【独立自学】

1.做广告v. 3.欺骗vt/vi. 5.有技巧的adj. 7.（使）受益v./n. 9.促进vt. 11.力劝vt. 13.把戏，恶作剧n. 15.推荐vt. 17.目的，目标n.

单词检测【巩固运用】

2.广告n. 4.福利n. 6.清白的adj. 8.说服vt. 10.治愈vt. 12.智力n. 14.高兴的，满意的adj. 16.使震惊vt. 18.呼吁，有吸引力vi advertisement welfare cheat skilful innocent benefit persuade promote intelligence Public service a____________ play an important role in our daily life, which b______

the public a lot. However, not all advertisements are i________ ,some commercial advertisements try to c ____customers by using s_____methods, which affects the public w _____. So, use your i _________ and think about why you should buy the things the advertisement p ______.

Step2写出下列重点短语【独立自学、合作互助】

1.习惯做…

2.对…做研究

3.与…共享

4.劝说某人做…

5.相信

6.付钱

7.免费

8.意识到

9.欺骗…做

10.对…满意

11.上当. 12.评论…

Chances favor those who are well-prepared.

机会青睐有准备的人。

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13.欺骗，作弄

15.过…的生活

17.使受益，得益

短语检测【巩固运用】

14.目的是，旨在

16.涉及，处理

18.当提到

Exercise 1. Fill in the blanks with the proper form of the verb.

1.

In ancient times, people used to ______(go) to stores personally to buy what they

want, but now they are used to _______(buy) goods on line.

2.

Advertisements are used to _______(inform) people of the latest products or

service.

3.

Public service advertisements aim to ______(educate) how to lead better lives,

however, some commercial advertisements are meant to __________(persuade)

people

_______(buy) what they promote. 4.

I didn’t mean ____________(discourage) you, I mean _______(face) failures and

_________(overcome) difficulties along with you.

Exercise 2. Fill in the blanks with prepositions.

1.

I did a research ____ making friends by chatting on line, I have some information

to share ____ you. 2.

Some customers were pleased ____ what the producer said and paid____ the

product he promoted. 3.

Don’t believe ____ what he said and fall ____ his tricks, for he always plays tricks

____ others and fool them ____ doing bad deeds.

4. PSAs are run ____ free, and they deal _____ wide public concerns. 5. If you comment _____ something, you give your opinion about it or you give an

explanation for it.

Step3 话题论述【合作交流、质疑解难】

话题：What do you think of advertisements? 1.小组内交流相关问题：

Are you for or against advertisements?

Do ads play a positive role or negative role in our life? Why?

2.每个组员用一句话回答What do you think of advertisements? ★拓展提高★

Step4 翻译练习【合作交流，质疑解难】

重点句型剖析,注意划线部分，朗读并背诵。

1.We are so used to them that we often do not even realize how many we see and hear in a day. 2. Even if an ad does not lie, it does not mean(that) it is altogether innocent. 3. We must not fall for this kind of trick! 4. Not all ads play tricks on us though. Chances favor those who are well-prepared.

机会青睐有准备的人。

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5.When it comes to advertisements, we must all use our intelligence and not be a slave to them.

即学即用：

中文：我是如此害怕英语以至于我不喜欢学它。即使英语并不难，但它也不意味着对我来说就简单。幸运的是，在高中，我遇到了一个名叫Tom的老师。他告诉我说我们不应该上自己的当，并不是所有的事情都如我们想象的那样难。因此，每当提到我的老师们，我就会想念Tom。我想我应该更勇敢的去学习英语！

英文：

Step5 阅读填空(先自主阅读教材课文，理解大意后再做，保证训练效率)【巩固运用、质疑解难】

Nowadays, we can find advertisements almost wherever we go. We are so used to them 1_____we often do not even realize how many we see and hear in2.____day.

An advertisement uses words and pictures3.______(persuade) people to buy a product or service, or to believe4.________an idea.There are two main types of advertisements---commercial advertisements5.______public service advertisements (PSA). A commercial advertisement is one 6._____ someone has paid for to advertise a product or service. PSAs are often run for free, and 7._____(mean) to educate people about health, 8.______(safe), or any other problem that affects public welfare. When9.____comes to advertisements,we must all use our 10._______(intelligent)and not be a slave to them!

Homework: 1.

熟读教材reading文章，并练习翻译。

2.

熟记重点词汇和短语，以备听写。

Chances favor those who are well-prepared.

机会青睐有准备的人。

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