Task(2): Writing an advertisement: Skills building 3教学设计第二课时

Module4 Unit1 Task—Writing an advertisement 教学设计

Teaching objectives: After the class, the Ss will be able to

1.

use different sentence patterns correctly; 2.

use attractive and persuasive language properly; 3.

apply what they have learned practically by designing a print advertisement; 4.

develop their abilities of team work; 5.

develop their critical thinking and advertise their product without playing tricks on customers. Important & Difficult points: How to cooperate with team members and apply what they have learned practically by designing a print advertisement

Step1 Lead-in Have the Ss enjoy a video and lead the Ss into today’s topic. Step2 How to write a good advertisement 1.

Using different sentence types (1)

Learn some sentence types

(2)

Have the Ss learn to make up sentences with different sentence types correctly. 1.

我们精选质量上乘的可可豆和最新鲜的牛奶。(select,

the freshest, the best quality, cocoa beans)

. 2.

它们是多么的美味呀！

3.

为什么不来超市带走它呢？(come and get it)

4.

不要错过它！

(3)

Q: What information is included in the advertisement?2.

Using attractive and persuasive language Have the Ss read two more advertisements and fill in the blanks with proper adjectives. biggest;

comfortable;

great;

hottest;

bored;

yummy;

free;

new;

1 freshest; amazed

Try our delicious sandwiches! You will be (1)

at the new recipes(食谱) and (2)

taste! Our sandwiches are (3)

and finger-licking food. They are also the

(4)

in town. We use only the best meat and (5)

vegetables. Our sandwiches cost only￥5 each. When you buy one now you get another one (6)

!

3.

Conclusion

Introducing Funky & Swanky! Are you (7)

with wearing the same blue jeans every day? Then why don’t you get into our new jeans in deep red? This is the season’s (8)

colour. They look (9)

! They are so (10)

that you’ll want to wear them day and night! A pair of Funky & Swanky jeans costs only ￥80, available in all Funky & Swanky shops now.

Step3 Writing & designing a print advertisement 1.

Decide which product you are going to advertise. 2.

Show some examples. 3.

Assign the jobs of each member. 4.

Write and design the advertisement. 5.

Present the advertisement. Step4 Assignment Search for more information and write a PSA with your team members.

2