Project(1): Developing an ad campaign教学设计(第二课时)

课题M4 Unit1 Project 一、

Teaching aims 1.

Help students learn and use English by doing a project. 2.

Make students master how to do a PSA together. 3.

Students are expected to learn how to cooperate with others. 二、

Difficult points How to help students make a poster about social concerns. 三、

Teaching procedures Step1.

Lead-in Show students a period of video or some pictures about a social problem to raise their interest, then lead in the topic of this part. Step2.

Fast-reading

Ask students to read the article quickly, then gain the main idea of each paragraph, and answer the following questions. Main ideas Para1. ____________________________________________________ Para2 . ____________________________________________________ Para3. ____________________________________________________ Para4. ____________________________________________________ Questions：

1)

What is the subject of the this ad campaign? _______________________________________________________ 2)

Why do they choose this ad campaign? _______________________________________________________ 3)

Who is the target audience for this ad campaign? _______________________________________________________ 4)

What is the ad campaign aimed to do? _______________________________________________________ 5)

What kind of media have they chosen to use? _______________________________________________________ 6)

What is the slogan for this campaign? _______________________________________________________ 7)

What has impressed you most after you read this sample? _______________________________________________________ Step3. Detailed-Reading T or F 1. There are huge numbers of smokers only in China. 2.The cigarettes contain harmful chemicals that can lead to lung cancer and heart disease. 3.If we can persuade young people out of starting to smoke, they must then advise the people around them to give up smoking. 4.World No Tobacco Day is on 31 July. 5.Not smoking has many advantages, such as doing good to your health, saving money and so on.

6.We will put large posters in the street with our logo and slogan. 7.Many people think that smoking is cool and enjoyable, even though they are fully aware of the dangers of it. Task-based Reading

Anti-smoking Ad Campaign 1._________ for choosing this subject

4._________audience

5.

________

Every packet of cigarettes contains 2. ______ chemicals that can result in3. ______, which can not only cause millions of people to die, but also cost countries a lot of money. Young teenagers

To 6.

______

young people to give up smoking

Putting large posters around the school with logo and 8.

_____ Providing more information about smoking on websites 9.______ an article in the school magazine 10. ______ students about the dangers of smoking

7. _________ to getting the messages across

Step4. Discussion Now your group is going to make a public service poster about widespread social concerns.

After making sure of the subject you want to deal with, you should also pay attention to the following points: •

A clear idea of the goal •

The target audience •

The forms of media •

The logo and slogan

After discussion, get several groups to present their posters to us. Step5. Homework Step5.Writing 假如你是李华，最近你所在的学校做了一项调查，结果表明，目前社会上存在一部分吸烟的年轻人，还有年轻人也受此影响想尝试吸烟。你就此问题给报社写一封劝阻他们吸烟的信。字数150左右，内容包括：

1. 简述存在的问题；

2. 陈述吸烟的危害；

3. 劝说年轻人戒烟。