Reading(2)：Advertisements课件配套优秀教案案例

长沙县实验中学2018年上学期英语教案

授课人：

长沙县实验中学英语学科教案设计

授课班级

课 题

Unit One of Module four Advertising 课 型

大纲要求

教 学

知识与

目 能力

标

分 过程与

方法

析

情感态度价值观

重、难

点阐释

Reading2 1. To help Ss get a general idea about the text. 课时安排

Two periods-the second period 2. To make Ss become familiar with the detailed information about the text. To help Ss master Reading Strategy

Individual, pair or group discussion to make every student work in class.

1.

Help students understand the function of the ads in economy. 2.

How to make a better life by using the PSAs. How to help the students develop their creative, comprehensive and consolidating abilities. 学法指导

Fast reading; careful reading; discussion.

教具设计

1. The multimedia

2. The blackboard 教学过程

问题引导

二次备课

Language points 1. advertise

⑴

v.

为……做广告，登广告宣传

e.g. The perfume has been advertised in all the major women’s magazines.

⑵

vi.

登广告招聘

e.g. We need to advertise for a new chef.

advertisement

n.

广告，宣传

e.g. If you want to sell your old sofa, why not put an advertisement in the local paper?

advertising

⑴

adj.

登广告，广告宣传

a national advertising campaign

⑵

n.

广告业

e.g. He has been working in advertising for 20 years.

2. persuasive adj.

有说服力的

persuade v.

劝说

persuasion n.

说服

e.g. They used many persuasive arguments.

【常用搭配】

1

长沙县实验中学2018年上学期英语教案

授课人：

1)

persuade sb. /pron.

2)

persuade sb. of sth.

说服某人

使某人相信某事

说服某人做某事

3)

persuade sb. to do sth. = persuade sb. into doing sth.

4)

persuade sb. out of doing sth. 5)

persuade sb. that-clause

说服某人不要做某事

使某人相信

某人相信……

6)

sb. be persuaded that-clause

3. cheat

⑴

vi.

作弊，作假

e.g. Kids have always found ways of cheating in school exams.

⑵

vt 欺骗，哄骗

e.g. He was accused of cheating investors out of their life savings.

⑶

vi.

不忠

e.g. He swore to me that he had never cheated.

⑷

n.

骗子，作弊者

e.g. We should have strict penalties for tax cheats.

⑸

n.

作弊行为

4. breath

n.

⑴

气息

e.g. His breath smelt strongly of alcohol.

⑵

呼吸

e.g. She took a long slow breath to calm down.

【常用短语】

hold one’s breath

屏住呼吸

be out of breath

上气不接下气

breathe

⑴

v.

呼吸

e.g. He held her so tightly that she could hardly breathe.

⑵

vi.

吸入

e.g. I don’t want to breathe in other people’s smoke.

5. fool

⑴

n.

蠢人，傻子

e.g. How could you be such a stupid fool!

2

长沙县实验中学2018年上学期英语教案

授课人：

⑵

vt.

愚弄，欺骗

e.g. I was completely fooled by her.

【常用短语】

fool sb. into doing sth.

欺骗某人做

e.g. Don’t let anyone fool you into handing over large sums of money.

foolish

adj.

愚蠢的

foolishly

adv.

愚蠢地

6. cure

⑴

n.

有效药，疗法

e.g. Doctors say that there are several possible cures.

⑵

n.

对策，方案

e.g. It’s the only possible cure for our trade deficit.

⑶

vt.

治愈

e.g. Many formerly fatal diseases can now be cured.

⑷

vt.

控制，消除

e.g. Nothing seemed to cure him of his nervousness.

7. comment

⑴

n.

评论，述评

e.g. We would welcome your comments on our work.

make a comment on = make comments on

对...做出评价

e.g. Did she make any comments on your speech?

⑵

n. （电视，电影）评论

e.g. a page of news and comment

⑶

v. 发表意见，评价

e.g. I’m not in a position to comment on the matter.

8. aim ⑴

n.

目标，目的

e.g. My main aim on this course is to gain confidence.

⑵

n.

瞄准，准头

e.g. He quickly regained his balance, took aim, and fired. ⑶

vi.

打算，企图

e.g. The project aims to provide an outlet for children’s creativity.

⑷

vt.

瞄准

3

长沙县实验中学2018年上学期英语教案

授课人：

e.g. He was aiming at the tree but missed.

【常用短语】

●

be aimed at (doing) sth.

旨在于，目的在于

e.g. The regulations are aimed at the prevention of accidents at work.

The book is aimed at people without specialized knowledge.

9. benefit ⑴

n.

益处，好处

e.g. The new sports centre will bring lasting benefit to the community.

⑵

n.

福利，津贴

e.g. The benefits include medical insurance and a company car.

⑶

vi.

受益，得到好处

e.g. Patients have benefitted greatly from this treatment.

⑷

vt. 对...有好处，有助于

e.g. The system mainly benefitted people in the south.

beneficial

adj.

有益的

e.g. One or two glasses of wine a day can be beneficial.

每天喝一两杯酒是有益的。

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