Welcome to the unit多媒体教案及点评

M4U1

Advertising

Welcome to the unit Analysis of the teaching material: This lesson is the first period of the Unit.The main purpose of this lesson is to make students be familiar with the topic of this unit—Advertising. Teaching aims: 1.

To make students identify the differences between commercial advertisements and public service advertisements. 2.

To practice students-oral English. Teaching important point: 1)

To develop students-speaking ability by expressing their opinions in the discussion. 2)To make students know the using of different advertisements. Teaching approaches: Teaching approaches is the key step for class teaching.Visual-scene teaching method,tasked-based method as well as the approaches of

discussion and so on will be adopted in the teaching process of this

lesson.Emphasis will be put on Ss-ability of speaking,expressing and

brainstorming.Language is best learned through activities.I’ll introduce a rich variety of activities and approaches to meet different needs of the Ss and make full use of the advantages of multimedia which is visual,opera

ble to make my lesson vivid,interesting and effective. Interaction Patterns:Teachers-class,individuals,pair Ss’-ability to work both independently and together is very important to their success in the future.It is therefore important for Ss to have oppor- tunities to develop their English skills and knowledge independently,in pairs,in groups and as a class. Teaching Aids: multimedia and a blackboard Procedures for teaching: Step 1 Greeting and Lead-in

1.Do you know what title of this unit is? 2.Which piece of ad-show do you like best? 3.Where can you find these ads and do you like them? Step 2 Welcome to the unit 1.observation:Ask Ss to observe the pictures on the Internet and dive them into two parts. 3.

Discussion:Look at the pictures and answer these questions: What image(s)can you see on each poster? What can you read on each poster? What can you learn from each poster? Step 3 Pair Work

More ads for Ss to have a discussion Step 4 Active reading:

Listen to the material on Page 95 and try to answer these questions: 1. What’s the ad about? 2. What types of things will the stories be judged on? 3. What should Ss pay attention to when writing the story? 4. Why is it good for Ss to enter English writing competitions? Step 5 Mini-writing: Choose one ad and write something to promote your service or products.Homework

1.Collect some advertisements and try to know what products or services the ads talk about. 2.

Get ready for the Reading part.