Reading(1)：Advertisementsppt配套教案板书设计

TEACHING

DESIGN Unit 1

Advertising

江苏省邳州市第四中学

张侠

The

analysis

of

this

Unit: This unit introduces and develops the theme of advertising. Teaching

aims:

1. To learn about topics related to advertising.

2. To gain knowledge about the ads, the social effects of advertisements and how to write an advertisement.

3. To learn how to read expository writing.

4. To practise and reinforce integrated skills of listening, speaking, reading and writing. Teaching important points:

To gain knowledge about the ads, the social effects of advertisements and how to write an advertisement. Teaching difficult points:

To practise and reinforce integrated skills of listening, speaking, reading and writing. Teaching procedures: Step1：Lead in Get the students to watch two ads, and have a discussion. Step2：Reading expository writing 1: Reading strategy: 2:Structure of the writing:

Subject

paragraph1 Introduction of the subject

paragraph2 Supporting

details

paragraphs3--4 Conclusion

paragraph5 Step3 ：Careful reading Task 1: True or false 1. Most people are not aware of how many ads are around them. 2. Advertisements are always meant to promote a product or service.

3. PSAs are only found in newspapers and on TV. 4. PSAs and commercial ads use some of the same methods. 5. Commercial ads can give us valuable information about how to live our lives. 6. An ad warning people against smoking is an example of a PSA. Task 2: List all the examples of advertisements in the passage and divide them into 2 parts. Commercial Ads

PSAs Task 3: Try to find the similarities and differences between commercial advertisements and public service advertisements.

Places found

Means used

similarities

Commercial ads

PSAs

Expense Reliance Aim /purpose Differences Commercial Ads To ________ a ____or service.

They do not tell you the _______ truth.

charged

Public Service Ads To ______

people about

______, safety or any other _____

which affect__________ They are ______ and we can ______ a lot by ________

Step 4:Post reading

Task 1:Discussion

Q:

Does advertising play a positive or negative role in our daily life? Helpful

sentence

patterns 1. I am strongly in favor of……/ I support the idea that …

2. For one thing…, for another…

3. The reason why… is that…

4. In my view/opinion;/ As far as I am concerned, I …

Positive

Spread information

& knowledge Negative

Increase the cost of products

We have a wider choice of goods due to Waste a great deal of time and money ads

Keep us informed of new goods in time

Stimulate consumption （刺激消费）

Make life colorful and interesting…

Task 2: Summary What have you learned from the article ? Accept advertisements as a part of our life.

Be smart and rational to them. Collect wonderful ideas from ads. Step 5:Homework Write a short passage about 100 words to give some advice on how to protect

people from untrue ads.

Untrue ads cheat consumers

We feel annoyed to be interrupted when we are watching TV Unhealthy ads pollute culture…

教后反思

本课是本单元reading的第一课时-----阅读课。为了更有效地激发学生的兴趣，本人在教学设计中，设计了一系列的阅读练习，不仅注重阅读内容，更注重阅读方法的培养。训练学生学习能力，又提高学生学习兴趣。让学生在理解文章的基础上完成后面的任务。讨论环节，让学生分组讨论，充分发挥他们的自主学习能力。

在这样的教导下，学生掌握地较好。既提高了学生的学习兴趣，也为他们能学好英语给了较大的鼓励。建立了“以学生为中心”的主体观，教学活动以学生为主，教师的作用是负责组织、引导、帮助和监控，引导学生学会认知、学会做事，让学生经历获取知识的过程。关注学生各种能力的发展和促进其知识与技能、过程与方法、态度与价值观的全面发展，建立学生自主探索、合作学习的课堂模式，创设和谐、宽松、民主的课堂环境。追求学习结果转向追求学习过程，真正把学生当成获取知识发展自我的主人。“一切为了学生，为了学生的一切，为了一切学生”，切实构建“以学生为中心”主体观。教学效果良好。

但本次教学也存在不足之处：

大部分学生都能积极投入到课堂教学中来，课堂气氛比较活跃，调动了学生听课的积极性，提高学生实际的语言交流能力、。但一些学困生习惯于当观众，只听不说，或者说根本听不懂，老师也忽略了他们。