Welcome to the unit优质课一等奖

Unit 1

Advertising Welcome to the unit The analysis of the student: These senior one students choose to study art. Most of them don’t have a good knowledge of all the subjects, especially to English. They are afraid of opening their mouths and making mistakes. However, they showed great interest in this class, and some of them are bravely enough to express their own ideas freely. The analysis of this part:

Ss will be asked to talk about four different advertisements, including two commercial ads that promote a shampoo and an airline service as well as two public service advertisements separately for Earth Day and say “No” to drugs. Teaching aims: Knowledge and skill: 1. To learn about topics related to advertising.

2. To gain knowledge about the ads, the social effects of advertisements and how to write an advertisements. 3. To practice and reinforce integrated skills of listening, speaking, reading and writing. Process and method: 1. To discuss and get some ideas of the two main types of ads. 2. To get involved in the discussion and practice their spoken English. Moral and value: Let students open their mouths and love to talk in English. Teaching Important Point: Encourage the students to talk about their ideas about advertisements. Teaching Difficult Point: To make sure every student in class has a chance to express himself or herself. Teaching Methods: Individual, pair-work and group discussion.

Teaching Aids: A multimedia computer and a blackboard. Teaching procedures: Step one: Lead-in

1.greetings

Greet the class as usual and divide the students into four groups. Let them have a competition. 2.Present two ads to the class and give a introduction about ad. 3. Free talks

---Where do you find these ads? Can you give us an example?

---on billboards, on TV, on the radio, in magazines/newspapers/leaflets given out in the streets. Step two: Picture talking Pair-work T: Advertisements are a good way to help sell products or services. They are also a good way to make people aware of the needs of others and the dangers around them. Now open your book and turn to Page 1.There are four pictures below and try to describe them in your own words. You can discuss them with your desk-mate. After several minutes, I will ask you to talk about them. Are you clear? S:Yes! (Several minutes later, the teacher can ask the students to describe them.) S:In the first picture, there is a plane. It is about Oxlin Airlines. It is also a commercial advertisement. S:The second picture is a a PSA. .It asks us to keep the earth green and not to cut down trees. S:The third one is also a PSA. It is about anti-drugs. It teaches us about the bad effects of taking drugs and we should get rid of drugs. S:The fourth one is about a kind of shampoo. It is a commercial advertisement. T:Very good. You did a good job! (Any students who say something about these pictures can earn one point for his or her group.)

Step three: talk about advertisement Q:what is an advertisement? Ask students to divide the four pictures into two kinds of ads.

Step four: let’s enjoy. 1.

Enjoy two videos The first video is a commercial ad. The second video is about a public service ad.

2.

Play a guessing game. Show five pictures to the students and let them choose one number and then show them one picture. Ask them to say something about this picture and tell us which

advertisement it is about. Step five: discussion

T:We’ve talked so much about advertisements. Can you say something about the advantages or disadvantages about CAs and PSAs?

These are some questions which can help you. 1.What are the purposes of CAs and PSAs? 2. Are these two types ads run for free? 3. Do the advertisements tell the complete truth? Students discuss the advantages or disadvantages about CAs and PSAs. Several minutes later, they can show their idea like this: PSAs

CAs 1.make the public aware

1.persuade people to buy a product or service

of social problems.

2.People have to pay for money to advertise a

2.serve the public

product or service. 3. They are often run for free

3. mislead customers or cheat them of

money. and are meant to educate people

4. give false or incorrect information. 4.They are always true and we can learn a lot. Step six: Summary and homework T:Today we talked about the advertisements. After class, go on talking and read the text on Page 2. In your reading, you should underline the new words and look them up in the vocabulary or dictionary. Class is over. Homework

1. preview reading part

2. Finish writing this article.

The Design of the Writing on the Blackboard

Unit 1 Advertising Period 1

Welcome to this unit Advertisements : commercial advertisement and public service advertisement Discussion:

1.What are the purposes of CAs and PSAs? 2. Are these two types ads run for free? 3. Do the advertisements tell the complete truth? PSAs

CAs 1.make the public aware

1.persuade people to buy a product or service

of social problems.

2.People have to pay for money to advertise a

2.serve the public

product or service. 3. They are often run for free

3. mislead customers or cheat them of

money. and are meant to educate people

4. give false or incorrect information. 4. They are always true and we can learn a lot.

李龙群

皇仓中学

2018/5/25