Reading(1)：Advertisements优质课一等奖教案

M4U1 Reading

Advertisements * 教师寄语：Reading makes a full man. 读书使人充实。

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课时重点：通过本节阅读课，了解广告及两种广告类型，并掌握阅读技巧。

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Self Study (自主学习重点单词和短语) 重点单词

1. 广告（ad）n. advertisement 2.做广告vt. advertise (line10) 3.说服persuade(line6) 4.有技巧的skilful(line15) 5.清白的innocent(line16) 6.欺骗fool(line17) 7.评论

comment(line23) 8.以…为目标aim (line29) 9.使受益benefit(line38) 10.推广promote(line41) 11.智力intelligence(line42) 12.完全受…控制的人slave(line42) 重点短语

1.旨在be meant to (line11) 2.说实话tell truth(line13)

3.虽然even if/though (line15) 4.上…的当fall for(line24) 5.欺骗；捉弄play tricks on(line27) 6.涉及：处理deal with(line34) 

教学步骤：

Step 1 Lead-in (videos) Step 2 Fast Reading Read the article quickly and answer the questions. 1. What do ads try to persuade(说服) people to do?

__________________________________________________________________ 2. What do PSAs aim(目的) to do?

__________________________________________________________________ Step 3 Reading Strategy:

reading expository writing （说明文）

Expository writing is meant to introduce you to basic information on a topic. It usually follows the same format(格式)：_________ , ___________, ______________

Expository writing （说明文）

Read the article again and fill in the blanks of the chart.

Ads are an 1.___________ part of our lives.

What is an ad?

•

Include 2. ___________ads and PSAs. •

Use 3.__________ pictures and clever

language. •

Encourage us to buy a product or service or believe in an idea. Does an ad tell people

•

Be aware of the skilful methods. the complete truth? •

Try not to 4. _____ for the trick.

What is a PSA? •

Mean to teach us. •

Help us 5._____ better lives.

We must use our 6.__________ and not be a slave to ads. Step 4 Detailed Reading

True (T) or False (F). Circle your answers. 1. Advertisements are found in many places.

T / F

2. All advertisements tell the complete truth.

T / F

3. PSAs and commercial ads use some of the same methods.

T / F

4. Commercial ads can give us valuable information about how to live our lives. T / F

5. An ad warning people against smoking is an example of a PSA.

T / F Step5 Consolidation

Find out the similarities and the differences between commercial ads and PSAs. Similarities:

Differences:

CAs: Purpose: __________;

Cost: not free;

PSAs:Purpose: to teach;

Cost: ____________ Reliance(可靠性）：believable

Reliance(可靠性)：tricks Places: Newspapers, ______________

(相同性）

Methods: use attractive pictures and_________________

Step 6 Discussion Please write more slogans on the paper after group discussion.

分小组讨论，为保护环境这一主题设计至少一句广告词，倡导大家爱护环境。讨论完后，每组派一个代表上来展示。（注：广告语宜言简意赅，朗朗上口，不用太讲究语法规则。）

e.g. Water – the source of human life.

水是生命之源！

Step 7 Summary and Homework1. Read the passage as much as possible.

2. List the difficult language points on your notebook.