Task(1): Writing an advertisement: Skills building 1 and 2教学设计实例

Unit 1

Advertising Task Writing an Advertisement Teaching Aim: 

To train and improve the students’ abilities of listening, speaking, reading, and writing 

To learn how to listen for statistics and descriptions, and how to state opinions and five supporting reasons 

To apply what they have learnt to design a advertisement for a chocolate bar Teaching Key Points & Teaching Difficulties: 

How to improve their integrated skills through these activities 

How to help them to write an advertisement for a product 

The usage of some key words and structures Teaching Procedure:

Step One: Warm-up

T: (Greet the class as usual) Today we will learn how to write an advertisement for a product. But first of all I want to ask you some questions. Since you have study English for years: 

Are you at listening? 

What difficulties do you have in listening? (It is to focus the students’

attention on the thyme of this part. Encourage them to relate it to their own experiences and speak as they like.)

Ss: ... (Any related answers are acceptable.) T: So that’s the problem. I think you need more practice to improve your listening skills. If so, you

are sure to do it better.

Step Two: lead-in

T: Today in the first step we will learn how to listen for statistics. Now please open your book to page 12. Read the instructions (Group1 and 2) and consider the following two questions:



What numbers are given when you listen for statistics? 

What phrases or phrases should you listen carefully for?

(Let them read the content on page 12 and discuss them in groups of four or so. Remind them to share their information. T can offer help if the students need it. Collect their answers as follows.)

Numbers in statistics: 

Fractions: 2/3(two thirds), 2 1/2 (two and a half) 

Decimals: 0.3(zero point three), 6.79(six point seven nine) 

Percentages: 63%(sixty-three percent), 45.72(forty-five point seven two) Practise the numbers.

Phrases describing statistics: 

An increase: an increase of, increase/rise by, etc 

A decrease: a decrease of, decrease/fall by, etc 

No change: no change, remain/stay the same, etc 

A range: between … and …, from … to …, etc 

An average: average, etc 

A limit: lowest, peak at, etc

(Let them go over the above again and pay attention to the pronunciation of numbers. They can ask T for help if they have any questions. )

Practise the phrases describing statistics

Step Three：Listening

T: OK. Now I think you have made it clear how to listen for statistics, and next you listen five short descriptions. Write down the statistics in the blanks. Remember you may need some simple calculations after listening.

(Make sure they know what to do. Play the tape twice for them to complete the exercise. If possible, T can play a third time for the students to get a better understanding.)

Suggested answers:

1).1200, 1400

2).85%, 65%

3).50%~60%, 75.5%

4).23.4%, 11.5%, 24.5%, 13.6%

5).9000, 3000

T: Great! It’s a piece of cake for you. Next let’s go on to listen to an announcement. Write down the statistics to complete a chart. Yet some of the information is given to help you.

Year 1990 1995 2000 Market Share (%) 10.5

12.5

12.5

Year 2005 2010 2015 Market Share (%) 15 19.5 24 T:

So please use these statistics to complete part of the bar chart. The first has been given to help you.

(Give them several minutes to finish. Be sure that they understand the instructions and know what to do.)

T: (After a while) Now you can see some information in the table are missing. Next please listen to the announcement and write down the numbers. Later we can complete the whole bar chart. Understand?

Ss: Yes.

(Play the tape at least twice for them to fill in the table. If necessary, play it a third time for them to make sure of their answers. Collect the numbers in the table on the screen.)

MarketShare %Sales of the ChocoLoco Bar252015105Year19901995200020052010201510.512.512.519.51524

0

(Let them complete the above bar chart in their text books and then show the sample one on the screen for them to check answers.)

Step There: Reading the letter

T: Very good! We will read a letter and find the subject of it.

From: Fang Jing To: Xie Yan

Subject（主题）: _______________________________________

Date:

25 February We need to increase sales of our ChocoLoco Bar. As you know, sales of our Snowman ice cream have multiplied after repackaging(重新包装). That is why we are considering designing a new package(包装) for our chocolate bar as well. Our new package must:

....... We must update our package in order to attract today's youth,

yet we need to keep some design features/aspects of the existing/old packages to make sure that the ChocoLoco Bar does not look completely different from our company’s other products.

(Suggested answers: repackaging of the ChocoLoco Bar) Free talk Do you think package is important for a product? Why or why not? Refer to your experience. Step Four: Talking about advertisement We will use the information collected in the bar chart to write an advertisement for the ChoccoLoco Bar. But now I will give you a few questions for you to talk about in preparation for it.

1)

2)

3)

4)

5)

Ss: …

(Let them discuss the questions in groups of four. Remind them to refer to the What’s your opinion of advertising in public places? What advertisements attract your attention? What do you think makes advertisements interesting? What have you seen in an ad and later bought? What’s your favorite advertisement? Why?

expressions listed on page 14 and in Part B on page 15 to complete the task.) Step Five: Writing an advertisement

T: Now I think you have got something about what an advertisement is and how to write one. When writing an advertisement for the ChocoLoco Bar, you can mention:

ChocoLoco Bar-you can’t miss it! 

Taste/look/ingredients 

what is unique about the product 

Benefits 

comments from customers 

Price/discounts 

Where it is available Ask them to read an advertisement and collect the useful expression. Step Six: Homework: Write an ad about iphone. You may mention:

1. look

2. comments from consumers

3. what is unique about the product

4. price / discounts（折扣）

5. benefits

6. where it is available（可买到的）

words you may use: well-designed, flawless look, high price, reasonable, other brands, rich