Project(1): Developing an ad campaign优秀教学设计内容

Project

Developing an ad campaign Detailed information: To build an ad c_________ Step One *have a clear g____ and t_____ audience in mind; *do a little r_______ and you can c_____ right m______ for the right people. Step Two *gather i_________ from your research; *It is important to always try to a_____ to the way The audience will r_____. Step Three *use different m____ to get your message a_____ *decide what a________ you want to use to r_____ your audience. 1 reach a particular audience…

(line 2) reach here means ‘attain/achieve’. We can never reach perfection.

You will know better when you reach my age.

After a long discussion, we

_______

______

___________

on what steps we should take in the next three months.(达成理解）

Para. 1the

of an ad campaign means

Para. 2the target audience and

to determine the target audience

Para. 3what the ad campaign says

Para. 4

to reach the target audience be concerned with be concerned with: be about Her latest article is concerned with Taiwan Issues. Mr. Zhang is much concerned with the disabled. concern:V. affect

The loss is serious for all concerned. N.

It’s no concern of mine.

What are your main concerns as a writer? as far as sb/sth. be concerned: 就某人/事而言

We

________

_________

_________

_________ his safety.( 都关心

what approach you want to …(line 28) approach

n. ways We can try a new approach to language teaching.

n. coming near to At her approach the children ran off. approach V. come near/get close to As you approach the town, the first building you see is the church. I find him difficult to approach. a With the approach of night, it became colder and colder.

b The approach to the city was blocked.

c The time is approaching when they will leave for London. . d Did he approach you about helping him with his homework? Useful expressions various kinds of have... in mind figure out target audience in order to do research on millions of due to a packet of cigarettes result in lung cancer heart disease cause damage to

discourage... from... be concerned about convince sb to do urge sb to do provide sb with sth as well 单词拼写

1.It was an e__________difficult and dangerous task. 2.Beijing is filled with people from v___________parts of China. 3.My t____________in life is to save $20 a week. 4.The a___________began clapping and cheering. 5.______________(决定）to teach herself English, she bought many English books. 6.The police are ____________(恳求呼吁）the public for the information about the crime.

Thanks!

to