Reading(2)：Advertisementsppt专用说课稿内容

Module4 Unit1 Reading2

一、重点单词：

1.

2.

3.

4.

5.

6.

7.

advertise (v.) ______________ (n.) persuade (v.) _____________ (adj.) cheat (v.) _________________ (n.) skill (n.) ＿＿＿＿＿＿＿＿＿(adj.) innocent (adj.) _____________(n.) breath (n.) _________________(v.) fool (v.) _______(n.) _______(adj.)

8.

cure (v.) __________________ (n.) 9.

pleased (adj.) ______________ (v.) 10.

trick (n.) __________________ (v.) 11.

benefit (v.) ______ (n.) _____ (adj.) 12.

promote (v.) _______________ (n.) 13.

intelligence (n.) ___________ (adj.) 14.

comprehensive (adj.) ________ (n.)

二、重点短语：

1.

be used to (doing) sth.

13.

be proud of 2.

do research on

14.

feel pleased with 3.

share …with

15.

make a mental connection with 4.

persuade sb. to do sth. 16.

fall for 5.

believe in 17.

play tricks on 6.

pay for 18.

aim to do 7.

for free 19.

lead better lives 8.

be meant to do 20.

deal with 9.

protect sb. from…

21.

encourage sb. to do sth. 10.

be aware of 22.

wish to do

11.

even if 23.

think about 12.

fool sb. into doing sth. 

Practice: 1)

We ____________ them that we often do not even realize how frequently we come across ads in a day. 2)

After I ___________________ advertisements, I have some very important information to ___________ you. 3)

Ads use persuasive language and exciting images to ________________________ buy a

product or service. 4)

Commercial ads are charged while PSAs are _______________________. 5)

However, we must _______________ the methods used in advertisements to try and sell

us things. 6)

Not all ads ___________________________ us though. 7)

Thank you for offering me such useful advice and I _______________________ it. 8)

Many advertisers try to __________________ buying a product or a service.

三、课文要点详解：

1. We are so used to them that we often do not even realize how many we see and hear in a day. (Line1) 

be used to sth. / doing sth



used to do 

be used to do

1) I am not quite used to living in the city. 2) I used to live in Nanjing.

1

3) The new machine ____________ production. However, I __________ it. A. is used to increase; am not used to controlling B. is used to increasing; don’t used to control C. used to increase; don’t used to control D. used to increasing; am not used to control 2. An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. (Line6) 

persuade: 1)

I persuaded him of its truth.

2)

They persuaded her to go with them. 3)

We persuaded him into taking the job.

4)

I persuaded my father out of smoking. 5)

We persuaded Harry that he was wrong. 

believe: I don’t ________ ghosts. I _______ that stories of ghosts were made up by human beings. 3. PSAs are

often meant to

educate people about health, safety, or any other problem that affects public welfare. (Line11)

1)

You are meant to keep the children out of trouble.

2)

It was meant to be an apology but it only made her angry.

3)

These books are not meant for primary school students.

4. There are laws to protect people from advertisements that cheat people. (Line14)



protect: ①

We should protect the earth from / against pollution. ②

People usually wear sunglasses to protect their eyes from being burned by the sunlight. 

cheat: ①

Kids have always found ways of cheating in school exams.

②

A man cheated me (out) of＄100.

③

He is a cheat.

5. We still must be aware of the skilful methods used in ads to try and sell us things. (Line15)

1)

Are you aware of the importance of learning a foreign language? 2)

She was / became aware that something was burning. 3)

I’m well aware that smoking is bad for our health. 4)

We should make him aware of the risk we are faced with. 5)

He was completely unaware of the whole affair. 6)

She was unaware that I could see her. 7)

The government should take some steps to raise / increase people’s awareness of protecting our

environment.

6. Even if an ad does not lie, it does not mean it is altogether innocent. (Line16) ①

She was lying! She lied to me about her age! ②

He tried to tell me a lie about losing his wallet. ③

He has lain in bed since this morning. ④

He laid his hand on my shoulder. ⑤

He ____ the book on the desk and told me that he had ____in bed for the whole morning. But I knew that he was ____ to me. ⑥

The boy ______ on the grass _____ to me that the cock __________ an egg. 7. We must not fall for this kind of trick! (Line24)

2

1)

You should be clever enough not to fall for his tricks. 2)

They met, fell for each other and got married six weeks later.



短语拓展：

1)

Many buildings fell down during the earthquake. 2)

Babies often fall down when they learn to walk. 3)

The plan fell down because it proved to be too expensive. 4)

He fell behind when we were climbing the mountain. 5)

You can not fall into the bad habit — smoking a lot. 6)

When you are learning to ride a bicycle, you often fall off. 7)

The production has fallen off since last month. 8)

The old friends met and fell to talking about their school days. 8. Not all ads play tricks on us though. (Line27) 

部分否定：

1)

Not all bamboo grows tall.

2)

Not both

of them are my brothers.

3)

Not everyone likes this book.



trick：

1) The teacher asked us not to play tricks on each other any more. 2) She tricked him into giving her all his money. 

though: 1) Although / Though it was snowing, I went out.

2) Young though / as she is, she works very hard. 3) She promised to come, yet hasn't turned up until now, though. 9. All of these ads are meant to benefit the public and you can often learn a lot by following the advice they give. (Line38) 1) The reforms will benefit working families. 2) Who may benefit from these changes? 3) I’ve had the benefit of a good education. 4) I have typed out some lecture notes for the benefit of those people who were absent last week.

5) The changes are of great benefit to the poor. 6) Sunshine is beneficial to plants. 10. When it comes to advertisements, we must all use our intelligence and not to be a slave to them!

(Line41) ①

She is lazy when it comes to schoolwork. ②

I'm all thumbs when it comes to dancing. ③

When it comes to study, diligence is necessary. ④

When it comes to money, everyone is serious.

巩固练习

一、

单项选择：

(

) 1. There ____ a lot of coal mines in the south, but many of them have been closed or are ______ be closed. A. use to having; about to

B. used to be; to C. use to having; going to

D. used to be; supposed to (

) 2. The country life he was used to ________ greatly since 1992.

3

A. change

B. has changed

C. changing

D. have changed (

) 3. We should avoid ________ untrue claims about the products or services. A. falling behind

B. falling for

C. to fall behind

D. to fall for

(

) 4. She is wearing her thick coat to ________ herself from the cold wind. A. protest

B. protect

C. prevented

D. provide (

) 5.The international agreement, ________ encourage children not to smoke and help people kick the habit, was signed on February 27. A. intending to

B. being intended to

C. intended to

D. to intend to (

) 6. I need a friend with whom ________ my sorrows and happiness. A. sharing

B. to share

C. to spend

D. spending

(

) 7. The doctor ________ me to spend several days at the seaside, so that I'll ________ soon. A. considered; hold up

B. hoped; bring up

C. suggested; take up

D. advised; pick up (

) 8. ________ you ________ of what I said? A. Do; aware

B. Are; aware

C. Are; realize

D. Do; realize (

) 9. She ______ to go out for a walk but the ______decision was canceled because of the rain. A. intended; intending

B. intended; intended C. intending; intended

D. was to intend; intended

(

)10. While shopping, people sometimes can't help ________ into buying something they don't really need. A. persuade

B. persuading

C. being persuaded

D. to be persuaded 二、选词填空：

be be used to,

do research on,

play tricks on,

share …with, encourage

for free

protect … from

be aware of

fall for

lie

1)

You should ___________ your books___________ your desk- mate. 2)

I ________________ getting up early in the morning. 3)

I will never ______________ the words of door-to-door salesman. 4)

She _____________ the danger around her. 5)

You will get a book _______________. 6)

The teacher asked us to _________________ environment protection. 7)

The special clothes will ____________ you __________ being attacked by wild animals. 8)

You are actually _____________ her laziness if you do everything for her. 9)

She ____________ to us about what she did just now. 10)

Don’t _______________ me! I am angry!

三、句子翻译:

1.我们习惯了学校生活，因为我们已经在学校住了差不多3年了。(be used to)

2.我们必须采取措施来保护我们的环境不受污染。

(protect)

3.并非学校里所有的学生都能上大学。(部分否定)

4. 你意识到那件事对他造成的影响了吗？(aware)

5. 说到蔬菜，我最喜欢胡萝卜。

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