Reading(1)：Advertisements教学设计及教案分析

模块四第一单元

单元主题：advertising Subject：Reading

主备人：

宋文娟

Teaching Aims and demands 1.To learn some basic information about advertising. 2.To know how to read an expository writing and master this strategy.

3.To learn some important knowledge and complete the relative answers.

4.To improve their reading comprehension skill by fully participating in all activities.

Teaching important and difficult points: 1.

How to improve their reading ability through teaching activities 2.

How to let them gain some insight into advertisements and help them deal with advertisements in their daily life 3.The usages of some key words

Teaching Methods

Fast reading Detailed reading discussion individual and group work.

Teaching aids

Textbook, some chalk and multimedia.

Teaching Procedure: Step One: Leading-in 1. What is an advertisement? ( Some advertisements are meant to sell products or services, and some to make people think about problems in society or about people who need help.) 2.Watch the videos about advertisements.(one is commercial ads, another is public service advertisements /PSAs) Step Two: Fast reading

1.

Do exercises on page 2 part A and then check the answers. Step Three: reading strategy 1.Question:

Do you know how to read an expository article?

What is expository writing meant to do? What is its basic format? 2.Give students some time and then check the answer. Step Four: detail reading 1. Read this passage again and let students do the exercise on page 3, c1 and ask students to answer. 2. After finishing above exercises, then do exercise C2 and correct the answer when it necessary.

个人根据班情做记录：

1、教学课时的控制情况

2、教学内容的增减情况

3、教学难易度的分层情况

4、记录个性教案情况

Step Five: Discussion Questions: 1.

Do you think young people are easily persuaded by ads? why or why not? 2.

Does advertising play a positive or negative role in our daily life? List your reasons and fins supporting example for your opinion. Step Six: Homework Do exercise on page 90, A1,A2 Preview the next part: word power

Writing design

Unit1 Advertisements Commercial advertisements Public service advertisements

Teaching reflection

1.引导学生如何阅读说明文

2.结合课文和相关问题，进行fast reading and detail reading的训练，从而提高学生的阅读能力