Reading(2)：Advertisements教学目标

“三五八”课堂教学模式

高一年级第二学期英语导学案

学案54

M4 U1 Reading 2 编写：

审核：

批准：

日期：2018.4

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Task1

Fill in the blanks Advertisements, which often use words and pictures to p________ people to buy a product. There are two main t_____ of advertisements. One is called c_________ advertisements, which are meant to p ______ a product or s ____ .But they don’t tell the c _____ truth. So we must be a_____ of the skillful methods used in ads. Even if an ad doesn’t lie, it does not mean it is altogether i_________. Another one is called PSAs, which are m______ to educate people about health, s______, or any other problem that affects public w________. They also use a________ pictures and clever language. China began a nationwide public service advertising c________ in 1996. All the PSAs are meant to b_______ the public.

Task2重要单词、短语翻译

wherever

be used to advertise

do research on share with

persuade sb to do

believe in

pay for think of

be meant to do be aware of

even if/though

Innocent

be pleased with fall for

play tricks on aim to

when it comes to

Cooperative learning Task1 Questioning and Discussion

1.We can find advertisements wherever we go.(L1) Wherever I go, my son always follows me. Wherever you are, I can find you. Your sentences:________________________________________

2.We are so used to them that we often do not even realize how many we see and hear in a day(L2-3) (1).Our English teacher used to be Miss Gu, but now we are used to the teaching method of Miss Chen. (2).Commercial advertisements are used to persuade people to buy goods. 听课记录

(3).Mr white used to live in china, so he is used to Chinese food. Conclusion:

be used to do 被用来做..

be used to (doing) sth 习惯做…

used to do 过去/曾

Practice:(1). I _______(习惯了____ (……)since I came to this school.

(2).(主语）____________(不习惯)_________(……) - 1 –

Your attitude, not your aptitude, will determine your altitude. 决定你人生高度的不是你的才能，而是你的态度。

“三五八”课堂教学模式

高一年级第二学期英语导学案

Task2 Presentation

3. A commercial advertisement is one which someone has paid for to advertise a product or service. 写出划线部分含义

(1).Did you advertise for a manager on the radio.

(2). We often advertise our products on TV.

(3). Many advertisements are shown on TV everyday.

(4).The advertiser of the magazine is having a meeting.

(5).He has been working in advertising for 20 years.

Advertise；

（1）vi

(for) 登广告招聘…

（2）vt，为…做广告

(1).Our canteen is _____________(登广告招聘)__________(……) (2).He decided to ____(为他的狗做广告/为我们学校做广告/….) Task3 Comments and Promotion

4.An advertisement uses words and pictures to persuade people to…(L6)

Examples:

(1).I can persuade my head teacher.

(2).I persuaded him of its truth.

(3).They persuaded her to go with them. (4).We persuaded him into taking the job.

(5).I persuaded my father out of smoking. (6).She persuaded me that the dress was not worth buying. Conclusion: persuade sb. /pron. 说服某人

persuade sb. of sth. 使某人相信某事

persuade sb. to do sth. = persuade sb. into doing sth.说服某人做某事

persuade sb. out of doing sth. Persuade sb not to do说服某人不要做某事

persuade sb. that-clause使某人相信

其他词性：persuasive adj. 有说服力的

persuasion n. 说服

Make up a dialogue with your partner using persuade, persuasion, and persuasive. _______________________________________________________

5.

PSAs are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare. (1).The red light __________(意在/旨在）tell us ________________ (2).The book________(旨在）tell us to_______________________. (3)___________(书/漫画/新闻…) is meant to ____________

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教学反思：

- 2 –

Your attitude, not your aptitude, will determine your altitude. 决定你人生高度的不是你的才能，而是你的态度。