Reading(1)：Advertisementsppt配套的教学设计及说课稿

M4 U1 Advertising Reading I教案

【教材分析】本课为模块四第一单元的阅读课的第一课时，阅读材料是一位中学生根据研究性活动写成的一篇说明文。学生应在阅读本文的基础上掌握说明文的阅读策略，了解说明文由三大部分组成。即：导入主题，支撑主题的细节材料和结论。同时，学生可以在第一课时学习的基础上学习广告的基本知识。

【教学设计】

Teaching aims: 1. To get a general idea of the whole text.

2. To train gist-reading skill and learn the main point of each paragraph of the text. 3. To be familiar with the detailed information about the text. 4. To master the reading strategy for expository writing.

Important and difficult points: 1. To get a general idea of the whole text. 2. To be familiar with the detailed information about the text.

Teaching means: 多次阅读，自主完成，合作讨论，PPT

Teaching procedures: Step 1: Lead in Show students some advertisements and ask them to divide them into two kinds. (1) To buy a product or a service: ____________________________________ (2) About social problems: _________________________________________

Step 2: Before reading Before reading the text in the reading part, please match the words with their English meanings to review the new words and pave the way for the coming reading comprehension. 1. persuade a the ability to learn, understand and think about sth. 2. welfare b. good at doing sth., especially sth. that needs ability or training 3. skilful c. the general health, happiness and safety of a person or a group 4. cure d. make an illness or problem go away 5. mental e. a short sentence or phrase that tells the aims and beliefs of a person or a group 6. trick f. related to the thoughts and the mind 7. motto g. sth. done to fool someone else, or as a joke 8. intelligence h. make someone do sth. by giving them good reasons

Step 3: Fast reading Ask students to listen to the recording of the reading text and skim the text to get the general idea. 1. What do advertisements encourage people to do? 2. What does PSAs stand for? 3. What are PSAs meant to do?

Step 4: Detailed reading Task I: Let students read the text carefully and work out the main idea of each paragraph.

Para.1 _______________________________________________________ Para.2_______________________________________________________ Para.3_______________________________________________________ Para.4_______________________________________________________ Para.5_______________________________________________________

Task II: Questions Read the passage again and carefully and answer some questions for further understanding. 1. Where are advertisements usually found? 2. What is the major distinction between commercial advertisements and PSAs? 3. Why are some of the advertisements clever according to the article? 4. When did China begin a nationwide public service advertising campaign? 5. Why should we follow the advice in PSAs?

Task III: True or False. The True or False statements are designed to check students’ further understanding. ____ 1. Most people are not aware of how many ads are around them. ____ 2. Advertisements are always meant to promote a product or service. ____ 3. PSAs are only found in newspapers and on TV. ____ 4. PSAs and commercial ads use some of the same methods. ____ 5. Commercial ads can give us valuable information about how to live our lives. ____ 6. An ad warning people against smoking is an example of a PSA.

Step 5: Discussion Please compare the similarities and differences between commercial advertisements and public service advertisements. (1) Similarities

Places found:_______________________________________________

Means used: _______________________________________________ (2) Differences

Purpose: Commercial ads:_______________

PSAs: ______________

Expense: Commercial ads:______________

PSAs: _______________

Believable? Commercial ads:_____________

PSAs: ______________

Examples: Commercial ads:_____________

PSAs: _______________

Step 6: The structure of the text. Draw the students’ attention to the reading strategy about expository writing.

1. The structure of the text: Part 1__________________________________

Part 2__________________________________

Part 3__________________________________ 2. Read the reading strategy and find out how to read expository writing.

(1). _____________________________________________________

(2). _____________________________________________________

(3)._____________________________________________________ 3. Take “Public service ads” as an example.

Topic: _____________________________________________________

Information support the idea:

(1) ______________________________________________________

(2) ______________________________________________________

(3) ______________________________________________________

Conclusion: ________________________________________________

Step 7: Homework 1. Finish the exercise Part 5 on P5. 2. Finish the exercise in the exercise book.

【板书设计】

1. The title of this passage. 2. The structure of the text. 3. The other content is presented on the screen.