Welcome to the unit精品学案

Module4 Unit1 Advertising

Welcome to the unit

任课教师

学㊣期

徐新征 2018年上期

科目

年级

英语

高一年级

课时

班级

01 1706、1707 1. To enjoy some advertisements and have a general idea of advertisements.

教学目标

2. To talk about four advertisements and get some ideas of the two main types of ads and their respective purposes. 3. To get involved in the discussion and practice spoken English. 教学重点

To help the Ss know the types of ads and talk about the ideas of some ads. 教学难点

How to help the Ss get involved in the class actively. 教 学 过 程

Step1 Greetings & Lead-in 1. Greet the whole class. 2. Show several creative and attractive advertisements to the Ss. And ask the Ss the following questions. (1) What are they?

Advertisements. (2) Do you like these ads? Why?

They are quite interesting, creative and we can get some useful information from them. (3) Where can we find advertisements?

TV;

Billboards; Buses;

Newspapers; Magazines;

Other media. (4) What are advertisements used to do?

To sell products or services;

To make people aware of social problems. 教学活动

Step2 Picture-talking

1. Ask the Ss to focus on four advertisements on the screen. Give them some questions to help them get the idea of these ads. Picture 1:

Q1: What can you see in this ad? Q2: What kind of product do you think it is selling? Picture 2: Sedal Shampoo —

Everything is possible! Picture 3: Global warming Q1: Why does this ad use the image of an ice-cream? Q2: What problem is the poster trying to highlight（强调）? Q3: Do you think this ad helps to make people aware of environmental problems? Picture 4: Q1: What problem is this ad trying to highlight? Q2: Slogan: Yes to life,

! When you smoke cigarettes, you are slowly killing yourself. 2. After talking about the four pictures, ask the Ss to divide them into two parts.

Ads for social problems:

Picture 3 & Picture 4 (PSAs) Ads for sales:

Picture 1 & Picture 2 (Commercial ads)

Step3 Discussion & Speaking

1. What is an advertisement?

An advertisement provides information and uses persuasive

and exciting

to encourage people to

or service or

an idea. 2. Do you believe that advertisements tell the complete truth? Why or why not? Step4 More ads for you to enjoy and discuss Provide the Ss more meaningful and interesting advertisements and encourage them to think about an appropriate slogan for each one. 1. Protect water; Protect ourselves. 2. Never delete Green; Keep it Forever! 3. Enjoy your music; Enjoy your Sony! 4. Cherish your life! 5. Taiwan, China! 6. Shoes can fly! So do your dreams!

Step5 Assignments

Ask the Ss to look for more information about ads and make good preparations for the reading part.

课后反思