Reading(1)：Advertisements名师教学视频（文字实录）

牛津高中英语模块四第一单元Advertising 说明文(Expository writing) 教学设计

Module 4

Unit 1

Adevertising

(Expository writing) 一．学情分析：我校是一所农村高中，学生英语基础薄弱，应该打好基础，以本为本，完成课本所要求的内容。

二．教学内容：本阅读内容是通过对广告的的介绍和认识，学生学会在理清说明文阅读文章的构思和篇章结构基础上掌握阅读技巧，提高阅读能力。

三．教学目标：（teaching aims）

1.language aims.

Master the new words and expressions in the passage. 2.Ability aims. To know something about advertisments. To Improve the students’ reading abilities and skills.

3.Emotion aims. To know the importance of the ads and to get students to hold a proper attitude towards advertisements and keep our mind clear. 四．教学重点：（Teaching important points）

2.understand the passage.

3. Improve the students’ reading abilities and skills.

五．教学难点：（Teaching difficult points）

How to Improve the students’ reading abilities and skills. 六．教学方法：（Teaching methods）

1.Scanning, fast reading and careful reading . 2.

Task-oriented teaching methods, individual work and group work . 七．教具准备：（Teaching aids）

The multimedia and blackboard 八．教学过程：（Teaching procedures）

Step 1. warming up

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Check the words pronunciation and the pre-reading. 【设计意图】检查预习，老师做评价，调动学生的情绪，激发学习兴趣。

Step 2. lead--- in

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Play the videos of advertisments . Qs. What did you watch just now ?

What does it persuade people to do ? 【设计意图】广告视频，激发学生对广告这阅读课文的兴趣。引出学习目的。

Step 3

Reading strategy

1)说明文(Expository writing)是英语高考阅读理解题中的一类阅读题。说明文旨在介绍给我们一个话题的基本信息。它经常有相似的格式（1）主题介绍。(2) 发展或支持主题意的事例和事实。（3）总结。

说明文的文体结构经常是

总-分-总的形式。当我们阅读到说明文中的一句陈述，我们务必要看此句以下的内容信息，它是支持前面陈述句的事例说明。

2)

展示文章分析学习。

Advertisements Nowadays, we can find advertisements almost wherever we go. We are so used to then that we often do not even realize how many we see and hear in a day. I did some research on advertisements, and have some very important information to share with you. What is an advertisement? An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. Newspapers, magazines, the Internet, radio and television are the most common places to find them. There are two main types of advertisements-commercial advertisements and public service advertisements (PSAs).A commercial advertisement is one which someone has paid for to advertise a product or service. PSAs are often

run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare. Does an advertisement tell people the complete truth? There are laws to protect people from advertisements that cheat people. However, we still must be aware of the skilful methods used in ads to try and sell us things. Even if an ad does not lie, it does not mean it is altogether innocent. One toothpaste ad declares, ’Bright-Teeth fights bad breath!’ This statement tries to fool you into assuming that the toothpaste cures bad breath, yet it does not say that! All it says is that it fights it , and that is not the same thing at all. One grocery tells customers, You are proud of your cooking, so shouldn’t you buy the very freshest food?’ This ad is very clever, because it

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tells customers they are good cooks. However, it never says that this grocery has the freshest food! The grocery just hopes that when you read the ad, you will feel pleased with the nice comment, remember the words ’freshest food’, and make a mental connection with the food in the grocery. We must not fall for this kind of trick! Public service advertisements Not all ads play tricks on us though. PSAs use some of the same methods, like attractive pictures and clever language, but they are made to serve the public .PSAs aim to teach us and help us lead better lives. Our government understands this and has been using PSAs to educate people for many years. China began a nationwide public service advertising campaign in 1996, and since then various types of PSAs have appeared around the country. You have probably seen or heard some of them yourself, such as, ’Yes to life, no to drugs’ and ’knowledge changes life’. These ads deal with widespread social concerns’, There are also PSAs that encourage people to support public service projects, such as Project Hope .Its motto is ‘Project Hope-educating every child’. There are even PSAs to teach us how to live healthy lives. One of these is,’ When you smoke cigarettes, you are slowly killing yourself.’ All of these ads are meant to benefit the public, and you can often learn a lot by following the advice they give. Finally, I wish to tell you this: think about why you should do the things the ad suggests, or buy the product or service the ad promotes. When it comes to advertisements, we must all use our intelligence and not be a slave to them!

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Step 4

Summary

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What is expository writing ? ○2

What kind of format does it usually follow ?

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paragraph5 【设计意图】总结说明文阅读策略和方法，提高学生做阅读理解的能力。 Step 5

Consolidation and Homework

To finish the reading exercise on the paper. 【设计意图】学以致用，巩固阅读效果，提高阅读能力。

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