Reading(2)：Advertisements优质课教案整理

M4U1 Reading Advertisements Teaching objectives:

1. Help students have a deeper understanding of the passage; 2.

Help students master the usage of the words and phrases; 3.

To help students form a correct opinion on advertisements. Teaching procedures: Step one: Explanation 1.

Nowadays, we can find ads almost wherever we go. 2.

We are so used to them that we often do not even realize how many we see and hear in a day. 3.

An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. 4.

A commercial ad is one which someone has paid for free to advertise a product or service. 5.

PSAs are often run for free, and are meant to educate people about health, safety or any other problem that affect public welfare. 6.

However, we still must be aware of the skilful methods used in ads to try and sell us things. 7.

Bright-teeth fights bad breath. 8.

This statement tries to fool you into assuming that the toothpaste cures bad breath. 9.

..., you will feel pleased with the nice comment, ... 10.

We must not fall for this kind of trick. 11.

Not all ads play tricks on us though. 12.

PSAs aim to teach us and help us lead better lives. 13.

All of these ads are meant to benefit the public. 14.

Think about why you should do the things the ad suggests, or buy the product or service the ad promotes. Step two: Consolidation Teaching Reflections: 1.

讲解与练习配合，详略得当；

2.

讲课文时，可以让学生翻译，学生自己来讲句子结构，发挥学生的主体性地位。