Project(2): Developing an ad campaign教案和课堂实录

1 铜山区茅村中学2017-2018学年度第二学期高一年级英语学科导学案

M4U1

Project

编制人：宋君淑

审核人：吴敏

总课时数：

使用时间：

教学过程设计

Learning aims：

1. Enable the students to fully understand the two reading materials and master the language items. 2. Enable the students to know how to use the language Points better. Step1. Preview 1. What is an ad campaign? 2. What must you keep in mind when you start a successful ad campaign?

3. What media can you use in an ad campaign? Step2.Reading comprehension Task1. Read the passage carefully and try to fill in the blanks 学生活动

设计

教师补充

与个性修改

Main Idea: How to build an ad _________

Step One *have a clear aim and _______ audience in _______; *do a little research and analysis _______ of time and you can

_______ the right _________ for the right people.

Step Two *gather _________ from your research;

*It is important to always try to ________ to the way the audience

will ________.

Step *use different m________ to get your message ________

Three *decide what ________ you want to use to ______ your audience.

Task2 Read the anti-smoking ad campaign and match the choices(连线)

How is it formed?

Para 1The reason why the narrator chose anti-smoking as the subject of

their ad campaign?

Para 2

The target audience and their aim.

And the ways to convince their target audience .

Para 3

The different approaches used to get their message across.

Para 4

The slogan and logo.

Task3.Read the second passages and answer the questions below.

1. What is the subject of this ad campaign?

2. Who is the target audience for this ad campaign?

3. What is the ad campaign aimed to do?

4. What is the slogan for this campaign?

5. Why do they build this ad campaign?

Task4. Key words and useful sentences:

1.

promote public welfare

2.

start an ad campaign about social concerns

3.

a planned programme 1

2 铜山区茅村中学2017-2018学年度第二学期高一年级英语学科导学案

4.

reach a certain audience 5.

figure out 6.

employ different kinds of media 7.

in advance 8.

appeal to the audience 9.

be concerned with 10.

get your message across 11.

depend mainly on 12.

due to smoking 13.

result in 14.

cause damage to 15.

discourage young people from smoking 16.

care about their health and future 17.

urge their people to give up smoking 18.

provide students with more information 19.

be aware of 20.

shock sb. into doing. 21.

be related to

Key sentences: 1. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do. 2. You will need to explore what the audience already thinks. 3. When planning a public welfare campaign, you may want to ask yourself.

4. There are a lot of ways to get your message across when you are putting together an ad campaign. 5. This decision should depend mainly on your target audience. 6. Our aim is to discourage young people from smoking. 7. This is why we have chosen anti-smoking as the subject of our ad campaign.

8. If we can convince young people not to start, they might then urge their parents and other people to give up smoking, too. 9. We want to shock people into realizing that many smokers die all too soon from illness and diseases related to smoking. Step4. Language Focus 1．原句重现It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do. 解析：句首的it是形式主语，真正的主语为不定式短语“to figure out...”。and 连接两个由what引导的从句，作figure out的宾语。

常用于下列句型中：

It＋be＋形容词＋(for/of sb.) to do sth. It ＋be＋名词＋to do sth. It takes sb. some time to do sth. “做……花了某人……时间”

It’s up to sb. to do sth.干……是某人的职责或义务[语境助记] eg.(1)It’s necessary for us to use a short­wave radio to pick up the programmes. (2)It was foolish of him to give up the job. (3)It is everyone’s duty to obey the law.

2

3 铜山区茅村中学2017-2018学年度第二学期高一年级英语学科导学案

翻译句子(1)对于一个外国人来说，学习汉语是困难的。

(2)躺在太阳底下或在海水中游泳，感觉真好。

2．原句重现：In order to determine your audience，you will need to do a little research and analysis in advance. determine v．确定，查明；决定

determine to do sth.决心做某事

determine sb.to do sth.使某人决心做某事

be determined to do sth.下决心做某事

determine on (doing) sth.决定做某事[语境助记] eg.(1)I am determined to do better than Jack.

(2)I have determined on/upon going to the west of China to work after graduation. ①They________________________ where the new school will be built. 他们已决定在何处建校。

②He _____________________________ teach them a lesson. 他下定决心要给他们一个教训。

③We ________________________ an early start. 我们决定早些出发。

(2)He left school early and as an adolescent, ______ to make his fortune in America. A．is determined

B．had been determined C．determined

D．determining 3．原句重现：It is important to always try to appeal to the audience in order to get them to react in a certain way. appeal to(对某人)有吸引力；向……呼吁(请求) appeal to sb. for...为……向某人呼吁(请求) appeal for sth.呼吁某事；请求给予某物

appeal to/for sb. to do sth.呼吁/恳请某人做某事

make an appeal for sb. to do sth.呼吁某人做某事

eg. (1)Bright colours appeal to small children.

(2)We are appealing to anyone who saw the suspect to contact us.

(1)The idea of camping _________________________________ me. 对露营这种想法我从来就不感兴趣。

(2)Her sense of humour _____________________ him enormously. 她的幽默感把他强烈地吸引住了。

4．原句重现：If we can convince young people not to start，they might then urge their parents and other people to give up smoking，too. urge vt. 敦促，力劝；竭力主张；n.强烈的欲望，冲动

urge sb.to do sth.敦促某人做某事

urge against...极力反对……

urge sb.into doing sth.敦促某人做某事

urge that sb.(should) do sth.主张……；力劝……

It is/was urged that...有人主张……

have an urge to do sth.渴望做某事

eg. (1)He waved his hand as if urge us on. 3

4 铜山区茅村中学2017-2018学年度第二学期高一年级英语学科导学案

(2)They urged me to eat the strange food.

(3)She urged that I (should) apologize to him. (1)完成句子

①The vacation is coming and I __________________ (很想去旅行)．

②When I graduated from university，it was my girlfriend

_______________________(鼓动我) to apply for a job in the library. ③It is urged by school students that ________________________(开放图书馆) during the vacation. (2)Our English teacher urged all of us ______ make greater efforts. A．with

B．on

C．of

D．to Step5. practice Task1.Fill in the blanks

Every year millions of people around the world ________ due to smoking, ________ is why we have chosen anti-smoking as the subject of our ad campaign. Our target audience is high-school teenagers and our aim is to ________ young people from smoking.

Our campaign will start on 31 May, World No Tobacco Day, ______ we will put large posters around the school with logo and slogan. Our website will _____________ students with more information about smoking. We will also ________ an article in the school magazine ________ students about the dangers of smoking, and we will ________ an essay competition as ________.

It is because many people think that smoking is cool or enjoyable, but they are not fully aware of the effect that it ________ ________ their health ________we choose this picture as our logo. We want to ________ people into ________ that many people smokers die all too soon ________ illness and diseases ________ to smoking. Task2. 单项选择

(

)1.The comments which he made ____ marketing bothered his boss greatly.

A. being concerned

B. concerned

C. concern

D. concerning (

)2. The students ________ Mr. Yang ________ the best one in teaching.

A. consider; as

B. consider; being

C. considers; /

D. considering; to be (

)3.His parents tried to _______ him ______being an actor. A. encourage; from

B. discourage; from C. discourage; to

D. encourage; to

(

)4.The report _______that all children _____ taught to swim. A. urge; to be

B. urged; be

C. urged; to be

D. urge; be (

)5.____that the government can lead them out of the financial crisis, people are optimistic about the future of the country. A. Convincing

B. Convinced

C. To convince D. Having convinced (

)6._______ to buy a colour TV set, he wouldn’t ______ you.

A .Determined; listen to

B. Determined; hear C. Determining; listen

D. Determining; hear Homework: Review the language points in project Preview the next unit

4