Project(2): Developing an ad campaign多媒体教案及点评

Teaching Plan ---Project (2): Developing an ad campaign Cheng Xiaomin I. Background information Class Type: Speaking Topic: Advertising Class duration: 45 minutes Students: Class 15, Senior One (58 in total)

II. The analysis of the teaching material and students The project in this unit is designed to help students learn and use English by doing a project. This lesson is the second period of the project. Some pictures will be presented to help students distinguish the differences between commercial ads and public service ads. In the course of doing the project, students should consider three things: 1) the target audience of the ad campaign, 2) the message they want to send, and 3) how they plan on reaching their target audience. Students are expected to know how to cooperate and do the project together.

III. Teaching methods Communicative language teaching (Individual work, pair work and group work) Task-based language teaching

IV. Teaching aids Multi-media Blackboard and chalks Worksheets

V. Teaching objectives: At the end of this lesson, students are expected to: 1. talk about the differences between these two types of advertisements: commercial advertisements and public service advertisements; 2. describe the product or service in the advertisement prepared through pictures, PPT, short videos, plays, and etc. they’ve prepared in advance; 3. communicate independently in groups.

VI. Teaching Procedure (Willis, 1996) Stage 1: Pre-task Step 1:

Show students 4 pictures of advertisements taken from the textbook and ask them to identify the two main types of advertisements: the commercial advertisements (CAs) and the public service advertisements (PSAs). T: According to what we’ve learned, please identify which one is the commercial advertisement) and which one is the public service advertisements.

Stage 2: Task Cycle Step 1:

Present more advertisements to students and encourage them to describe the characteristics of the advertisement. Examples can be given by the teacher. T: Can you conclude the characteristics of the advertisements in your own words? For example, an an ad can be attractive because it may contain colorful pictures or clever words.

Step 2: Group presentation The whole class has been divided into 5 groups and each group has taken the draw to decide your own form of presentation in advance. In class, each group are supposed to present their ads one by one. Their presentation should be given in 3-5 minutes. T: Now it’s your turn to present your own advertisement. While one group is making their presentation, other groups should watch and listen carefully because you are supposed to choose one best group.

Step 3: Evaluation Invite students to evaluate others’ presentation give necessary reasons. T: Which group is the best ad designer? And why do you think so? You can five the reason from the following points: 01. Which ad attracts you most? 02. What do you think of this ad? 03. Will you buy the product/service or believe in the idea of this ad? 04. ...

Stage 3: Post-task Step 1: Encourage students to have a discussion with their partners:

Do you believe that ads tell the complete truth? Why or why not?

Step 2: Make what you thought in the discussion a report, with about 100 words.

VI. Blackboard design

advertising

Group 1 Group 1 attractive ?

Group 2 Group 1

features/

Group 3 Group 1

characteristics Group 4 Group 1

? ? Group 1 Group 1

VII. Teaching reflection (completed after class)