Self-assessment教案设计

M4U1 Advertising 单元复习

江苏省宜兴市阳羡高级中学

顾慧

Goals: 1. Mainly review the language points in M4 U1; 2. Master the sentence patterns; 3. Finish a writing using what has been learnt. Step 1: Review (listen and fill in the blanks) Advertisements, which often use words and pictures to _________ people to buy a product or service, or to believe in an idea, play an important part in our lives. People are so _________ to them that we can see them __________ we go. There are two main types of advertisements. One is called commercial advertisements, which are meant to _________ a product or service. But even if an ad does not lie, it does not mean it is altogether innocent. So, we shouldn’t _________ tricks used in commercial ads. The other is called PSAs, which use _________ pictures and clever language, and are often run for free. They _________ with many social issues, and ___________ educate people to lead better lives or encourage people to support public service projects. So when it _______ to designing an appealing advertisements, we must use all our intelligence to employ many means to ___________ the audience! Step 2 Word and phrases 1.

劝说；使信服

2.

受益

3.

推广；促销；促进

4.

推荐；建议；劝告

5.

确定；决定；裁决

6.

敦促；竭力主张

7.

习惯于。。

8.

旨在，目的是。。

Step 3 Sentences 1. Nowadays, we can find advertisements almost_________________.(无论我们去哪里)

2. We ___________________________(对它们太习以为常了以至于)we often do not even realize how many we see and hear in a day. 3. ______________________________ (即使广告不骗人)，it does not mean it is altogether innocent. 4. ______________________ (并非所有的广告) play tricks on us though. 5. _______________(那就是……的原因)we are considering designing a new package for our chocolate bar as well. 6. _____________(在计划……时)a public welfare campaign，you may want to ask yourself. 7.________________ (当谈到)advertisements，we must all use our intelligence and not be a slave to them!

1 9.

上当，受。。的骗

10.

play tricks on 11.

deal with 12.

figure out 13.

吸引，呼吁

14.

把。。表达清楚

15.

discourage sb. from doing

Practice: Use suitable phrases to replace the original ones how to deal with;

be used to;

discourage..from;

fall for

play tricks on;

protect… from;

be meant to;

appeal to;

figure out 1. It takes time for people to have the habit of living in a new place.

2. Children, as well as adults, usually make jokes about each other on Halloween. 3. I don’t know what to do with all the food that’s left over.

4. I can’t understand why people depend on smart phones so much. 5. The anti-smoking ad campaign is aimed at encouraging young people not to smoke. 6. An ad is always intended to appear attractive to the audience.

7. How can you believe untrue words of the door to door salesman,

8. Everything must be done to keep rivers from being polluted. Step 4 Writing Finish the writing using the words, phrases or sentences you have learnt. 广告旨在宣传产品或服务。我们刚刚观看的这一视频就是在宣传新款智能手机-华为P20.在我们的日常生活中，手机随处可见。那么，这款新机要如何在这个手机种类众多的时代中吸引大众并处于领先地位呢？

要说服大众购买，这款手机必须要有脱颖而出的优点并使人们受益。它的优点涉及了很多方面，比如合适的尺寸，多彩的外观，超高的像素，电池容量大，大屏无边框等等。在推荐这款手机的时候，广告做的美轮美奂的同时也把关键信息向大众表达清楚了，以此达到宣传的效果。

当然，不是所有观众都会购买，这是因为他们害怕会有一些虚假信息让自己上当受骗。因此，当谈到广告的时候，我们必须运用自己的智慧，不要做广告的奴隶。

_________________________________________________________. The video we have just watched is promoting a kind of new smart phone---Huawei P20. ________________________________________________. So, __________________________ ___________________________________ in such a society which has various kinds of phones? ____________________________________________________________________________________________________________________________________________, such as suitable size, colorful appearance, high resolution, large battery, large screen and no boundary and so on. _____________________________________________________________________________________________________________________. As a result, the effect of promoting is remarkable. Of course, __________________________________________________________________ _____________________________________________________________________________________________________________________________________________________________. Step 5 Homework 1.Polish your writing.

2.Recite the words and phrases in this unit.

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