Reading(1)：Advertisements优秀教学设计

Module 4 Unit 1 Reading: Advertisements 教学设计

授课人

课题

教

学

目

标

Emotional goal

宁国中学

王美琴

王美琴

学科

英语

学校

宁国中学

Module 4 Unit 1 Advertising

Reading: Advertisements

(牛津高中英语) Knowledge goals 1.

Teach Ss some new words and expressions such as: persuasive, promote, intend, be aware of, nationwide, schooling, committing suicide …

2.

Help Ss learn more about advertisements. Ability goals

1.

Develop Ss’ reading ability

2.

Enable Ss to identify different ads and the differences between commercial ads and PSAs 3.

Enable Ss to understand how to read expository writing Educate Ss to learn to distinguish different ads and accept them comprehensively between commercial ads and PSAs 2. Help Ss understand some key words and phrases 教学难点

How to help Ss improve their reading ability and understand expository writing better. 教学重点

1. Help Ss understand what an ad is, the types of ads and the differences 教学方法

问题引导、任务型教学、合作学习、小组竞赛等

教具、实录音；多媒体辅助；影片欣赏

验情况

教学流程示意

lead in

fast reading

careful reading

Consolidation

summary 教师活动

学生活动

设计意图

在Welcome to the unit 的基础上进一步让学生

认识广告，谈论广告，

激发学生的阅读兴趣，

为学生在阅读中获得成

就感打下基础。

Step 1 Leading in Watch and talk about

Show students some the advertisements. advertisements through the media.

1

Step 2 Fast reading

Ask students to skim the text

and work out the structure. Read the title and subtitles

quickly and analyze the structure of the text. 1)

One student reads the first paragraph and the others listen carefully.

2) Ss listen to the tape carefully and then answer the four questions on the screen.

3) A. Ss read this part and then ask and answer questions by 培养学生快速阅读获取

大意的能力；让学生弄

清楚课文的结构，有助

于学生对课文的理解。

阅读方式的多样化，可

避免阅读的单调乏味，

提高学生的阅读兴趣。

同时，教师设计多种活

动旨在培养学生利用不

同途径获取信息的能力

以及分析、总结的能力。

Step 3

Careful reading 1)

Para 1:

Ask an individual to read it and

then get Ss to tell the function

of it 2)

Para 2:

Let Ss listen to the tape for the paragraph and then answer the four questions on the screen. Meanwhile deal with some key words 3)

Para 3-5: A. Have Ss read this part and then ask them to ask and answer questions by themselves. Ss are divided into two groups and have a competition.

B. Design two charts according to the details in Para 3-5. Let Ss fill in the blanks. 4)

Para 6:

themselves. The group

which asks and

answers more questions wins the competition. B. Students fill in the charts according to the text. 4) Ss read and make a Let Ss read the last paragraph summary of the last together and make a summary of paragraph. it. Step 4

Summary Listen to the teacher 让学生对本节课所学内

The teacher makes a summary of and make active 容思路更清晰，让重点更

what is learnt in this class. response. 突出。

Step 5

Homework PartsD & E on Page 4&5

巩固课文，并充分认识

到公益广告的重要性。

2

板书设计

Unit 1

Reading:

Advertisements

para.1

Introduction of subject

Expository

writing

para.2 What is an ad? para.3 Does an ad tell peoplethe complete truth？

para.4 Public service ads para.5

supporting details

conclusion

3