Welcome to the unit板书设计

Module 4 Unit 1 Advertising Welcome to the unit Teaching Objectives: 1.

Guide Students to talk about different ads, including commercial ads and PSAs. 2.

Help Students improve their spoken English through practice and competition. 3.

Cultivate Students' sense of responsibility.

Important points and difficult points: 1. Students are expected to describe what they have known about advertisement. 2.

Encourage the students to communicate with classmates. 3.

Two types of advertisement & how to design a poster Teaching procedures: Step 1. Lead-in: A short video 

What’s this video advertising for?

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Have you ever seen this HUAWEI advertisement? 

What do you think of them? Task 1. Why do companies advertise? Reference answers: 1. To promote their goods 2. To improve the product's reputation 3. To guide consumers' needs... Task 2. Where can we find ads?(show some pictures and let students answer.) Almost everywhere. Such as TV, Internet, newspapers, billboards, bus, daily use. Then show another video: the ocean of the future. Ask: what’s the difference between those pictures and this video? Task 3. What are the two types of advertisement? Commercial ads: a good way to sell products and services. Public services ads: a good way to make people aware of social problems. Practise：there are four pictures on the textbook, try to divided them into two types.

PSAs: Earth day, Say‘No’

to drugs CAs: Oxlin Airlines, Soft Shine Shampoo Step 2. Team work: Talking about the pictures Divided students into three teams, one team, one picture. 1.What can you see on each poster? 2.What can you read on each poster? 3.What can you learn from each ad ? Practise: a guessing game Show some different advertisements and let students guess what are they advertising? Step 3. Group work: design a poster of PSAs Discussion: 

What things of ads attract you most? 

What makes a good slogan? 

What are the qualities of a good slogan? Reference answer: short, simple, impressive, creative, interesting, persuasive, clever, eye-catching, attractive .... Step 4. Homework 1.

Find out the advantages and disadvantages of ads. 2.

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