Reading(2)：Advertisements教学设计及课堂实录

A Teaching Plan for Module 4 Unit One

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江苏省无锡市玉祁高级中学付艳敏

一、

设计意图

本节课是高三一轮模块4，第一单元复习课。学生在高三上学期已经复习了全部的语法，并且做了大量的练习，每天都在进行知识点的复习与运用。在这样的情况下，如果模块复习还是采用传统的一张讲义，学生照本宣科地去诵读，必然会导致学生学习兴趣的下降。如何使学生对所复习的内容感兴趣，并学到东西才是硬道理。基于此，结合本单元的特点，设计一堂别开生面的多媒体复习课，让学生在单调的复习中有清风拂面的感觉。

二、

教材分析

地位与作用：

本节复习课是第四模块第一单元。本单元以广告为主线，紧紧围绕广告展开。众所周知，广告在我们的生活中扮演着重要的角色，学生不仅要掌握本单元的词汇与重点词组，还要复习课文内容及灵活地运用所学知识，融汇广通。

模块复习要求教师要统筹兼顾，课文，词汇，重点词的用法，知识点的运用都要涉及到。学生只有通过系统完整的单元复习，才会有效地理解本单元内容，才能够对教材中所讲授内容的基本结构有一个明确、完整的概念。学生在实践中将和大量的语言素材相结合，在实践中运用，进而提高学生的英语运用能力与水平。

三、

学情分析 学生在生活中接触到了大量的广告，在阅读理解习题中会遇到文章的选材来自于广告。可以这样说，学生对广告一点儿也不陌生，或者可以说是熟悉。但是就英文广告及用英语表达广告却是新鲜的。所以本节课的学习重点主要放在理解广告，并不断地进行操练来巩固学习内容。俄国教育家乌申斯基说过：“智慧不是别的，而是组织得好的知识体系”。所以通过本节单元复习课，帮助学生对所学的知识形成一条清楚的链条和知识体系。

本节课针对高三物生班级学生，学生思维比较活跃，所以本节课主要通过各种情境的设置，使学生从感性认识上升到理性认识，更贴近物生班学生的学习特点。进而满足高考对英语学习的要求，“系统地掌握其内在联系，对所学的知识内容有较深刻的的理性认识。

四、

教学目标与重难点分析

Teaching objectives: After this period，the students can 1.

understand the structure of the text and have a better understanding of advertisements. 2.

master the usages of important words and use them freely. 3.

finish the classroom activities by cooperating with partners. 4.

write a composition by using what they have learned in this class. 5.

make students aware of “Honesty is the best policy.”

Key points: Understand the advertisement and use words freely Practice by cooperating with partners.

Difficult points: How to complete the composition after finishing some tasks.

五、

教学方法设计：

本节课运用情境及任务型的课堂教学模式，采用启发式与合作学习，最后归纳总结，操练的教学方法。通过各种情境的设置激发学生的求知欲，使学生主动参与到课堂内的实践活动，在教师的指导下，完成说，读，写的各项任务。

六、教学手段：多媒体辅助教学

七、教学过程Teaching procedure: Step 1: Lead in Teaching content: Play a video of advertisements and then interact with students Teacher’s activity: Ask students: Boys, at home do you behave like the boy in the advertisement? Girls, in the future would you tolerate your husband acts like the man? Boys and girls, what’s the purpose of the advertisements? Students’ activity: Find out the purpose of the advertisements 设计意图：

通过广告视频的引入，激发学生学习的兴趣，与教师互动，共同探讨广告的意义和发人深省的目的，为课文的引入做好铺垫。

Step 2 Revision of the text Teaching content: The purpose of advertisements is to____________________________. An advertisement uses words and pictures to persuade people to buy a ___________or service or to believe in an idea. There are ____ main types of advertisements. They are commercial

advertisements and _____________ advertisements(PSAs). ___________ads sometimes do not tell people the complete truth. PSAs are ______to educate the public. They aim to teach us and help us lead better lives. When it comes to advertisements, we must use our intelligence and not be a _____ to them.(keys: promote products or serve the public; product, 2, public service, commercial, meant, slave) Teacher’s activity: Lead students to find out the purpose of the advertisements with the help of pictures and words. And ask students, besides the purpose, what else do they know about advertisements. Guide students to find out : Definition, Type, Author’s advice Tell students, after filling in the blanks, they will find out the text’s structure, which helps students to have a better understanding of the text. Students’ activity: Fill in the blanks and find out the key words: Definition, Type, Author’s advice Tell students ,this is the summary as well as the structure of the text Try to reach the goal of reviewing the text. 设计意图：

利用图片以及给定的句子，让学生完成文章的summary，并一步

一步引导学生找到广告的：定义（definition），种类（type）和作者的建议（author’s advice）。这一步的设计有别于传统的课文复习，给人感觉不沉闷，同时也充当了任务型，一箭双雕。Step 3 :Revisionof phrases--translationmake sb. aware of 1 使…意识到even if/though2 即使figure out3 弄清楚，弄懂deal with4 涉及, 处理5 公共福利public welfare6 cure him of his bad breath治愈他口臭7 target the young people8 bargain with sb. about /over/on10 get across sth. to sb.以年轻人为目标与某人讨价还价向……表达清楚…9 comment on/make comments on ads评论这个广告11 fall for the tricks of the advertisement上这个广告的当12 trick people into buying the product骗人们买这个产品

Teachers’ activity: Lead students to work with their partners to translate the phrases into English or Chinese to review the important phrases in the text. Students’ activity: Work in pairs to translate the phrases and understand the meanings of the phrases, 设计意图：

这个部分的设置主要是词组翻译，巩固生词表里的生词及课文中的词组。时间控制在两分钟左右，本身词组不难，精选本单元最重要

的词组以及生词表里没有讲到的重点词。使学生巩固词组，为后面的作文做好铺垫。

Step 4 : Revision of the language points. Teaching content:

Hello, boys and girls. Do you want to have a slim figure ? Are you ashamed of your body?Why not try LV Shou?She is trying to recommend us a product and trying to persuadeus to buy the product.

Step 4 :Revisionof language pointspersuade V. persuade sb. into doing=talk sb. into doingpersuade sb. to do; persuade sbnot to do/attention:try to persuade sb. to do/into doing=advise sbto do1. I _______________________, but he wouldntried to persuade……’t listen.persuaded……2. I _______________________, and he followed my advice.persuade sbout of doing

Step 4:Revisionof language pointsrecommend & urgesuggest sb/sb’sdoingrecommend sb. to do= advise sb. to dorecommend that sb. should do=advise/suggest that sb.shoulddo•recommend sbsth= recommend sth. to sb•recommend doing =advise /suggest doingurge sb. to do urge that sb. should doRelevant words: recommendation, urgent, urgency1. My teacher recommended ______________.2. My parents urge _______________________.

Practice:Complete the dialoguehave persuaded them to buy:MyFans complain I __________________________,(说服他们买) the product , which contains have persuaded them into buyingpoisonous chemicals.PeterWaled:Me too. But I dare say I am innocent.I had not recommended them : How I wish ______________________________stars’business.urge that the TVstation not____________________________urge the station not to:I’m sorry to hear that. :I suppose so，but the consumers 林志颖I had not recommended the product to themthe product(我没有向他们推荐这个产品）: It’s the company’s fault. It’s none of our 范冰冰(竭力主张电视台不）play my programme.

Step 4:Revisionof language points•design & aim &meandesignaimmeanbe designed to do /forbe aimed at doingaim（sth.) at(瞄准）aim to do(目的是做…) be meant to do/for had meant to do(原本打算做，但是…）are designed /meant to educatePublic service ads ___________________________(旨在于教育) the public.are aimed at educatingaim to educateare designed/meant for educatingI ____________________(原本打算……）, but ______________

The first /second/ third/last public service advertisementis meant/designed / aimed _______________________________They are beneficialto our life

Step 4:Revisionof language pointsMatch benefit (n. & v.)appeal 1…..to sb.2…..from sth.3…..to sb/sth.todo4 get …. from5…..sb./ sth.6 for the ….of be beneficial to=7 be of …..toappealEven if commercial advertisements _______to us, we still appealbenefit_______to the public not to fall for the tricks. We can _____ of benefit to from the public service ads, so they are ___________us.beneficial to Teachers’ activity: Lead the students to the world of advertisements and understand the usages of important words. Students ’ activity: (1)Students recall the usages of the words: persuade, recommend, urge

aim/design/mean, benefit, appeal (2)Students work in pairs to complete the dialogue and consolidate the words. (3)Students are aware of the importance of bening honest. 设计意图：

这一部分是本节课的重头戏，学生不仅要复习重点词汇，还要灵活运用，并对学生进行情感教育“Honesty is the best policy”.它是对学生情感的升华，同时对公益广告和商业广告有彻底地了解。本课的亮点之一是对完成对话的处理。这里面不仅仅是用对话巩固所学的词组，还有一个改写任务，使学生灵活运用所学知识。这一张幻灯片有三个功能：一、运用词汇。二、改写巩固功能。

三、对学生情感教育。在对词汇处理方面，形式多样化，也是与众不同之处。此处尝试新的方式进行语言点教学的初探。词汇巩固以广告为主线，同时添加开放思维的题目巩固，从多角度与多方位对学生进行语言与思维的训练。

Step 5 : competition Teaching content:

persuade sb.(not) to do/persuade sb.into/out of doingpaim to dobe of benefit to sbbe aimed at for the benefit ofaim atbe beneficial to apampadvertiseeamanlersuabe meant to dohad meant to do,butrecommendget benefit from benefit sb.recommend sbto dourecommend that sbrbshould do gerecommend sbsth.entrecommend doingefurge sbto doiurge that sbshould do t

Teacher’s activity: Ask students to have a competition. It is a word puzzle, and all the words are centred around advertisements. All the students try to speak out the structures of the words as quickly as possible. They can stand up freely,Teamwork spirits are essential.

Students’s activity: Just stand up to speak out the structures. They win points for their own team. 设计意图：

这一部分是这节课的亮点与高潮部分。高三的学生很少有这样的机会进行课内竞赛。它既是巩固重点词汇，又是对学生团队合作精神的鼓励。设计别开生面，使课堂生动活泼起来。此外，这种字谜方式引人入胜，激发学生的学习兴趣与欲望。

Step 6:DiscussionWhy do TV stations play advertisements when people are enjoying watching TV plays?There are two main reasons accounting for this phenomenon. For one thing, the ads are of great benefit tothe TV Viewers, for example, the public service advertisement. For another, some companies are aimed at promotingtheir products.In my opinion, it is high time that we said no to the ads placed in the TV plays. We strongly recommend that the TV station cancelthe ads.

Teacher’s activity: Ask students whether they have the experience that they have been disturbed while whatching TV plays. Lead students to discuss the problem and give their opinions. And after students give their reasons and opinions, the teacher presents the example. Students’ activity: Dicuss with their partners about the reasons why the TV station play advertisements while viewers watching the TV plays. Try to give their opinions. 设计意图：

这一环节是为下面的漫画类作文做铺垫，学生经过讨论之后，思路变得开阔起来，不必为写作文无处下手而苦恼。此外，教师呈现本班两位同学的模拟受访图片，给出对所讨论问题的理由与看法，既是为下面的写作任务降低难度，又是

对学生的引领，知道把学过的知识点灵活地运用到实践中去。学生自己的图片让学生兴趣高涨，活泼了课堂的氛围，使学习变得生动，轻松。

Step 7:Complete a composition电插播广告视剧1.描述图片,2.原因3.你的看法(persuade, recommend, urge, be meant to, be aimed at, benefit, appeal,150 words）As we can see from the picture, twomen arewatchingTV plays when an alcohol advertisement is playedunexpectedly, which causes their great anger, but they have no choice but to wait the end of the advertisement. How annoying and disturbing it is.There are some reasons accounting for this phenomenon. For one thing, ………….. For another, ………. In addition,………In my opinion, …………

Teaching content: Complete a composition with the first paragraph given. Teacher’s activity: Lead students to understand the cartoon by reading the first paragraph. Ask students to complete the second and last paragraph. The words they have learned should be included in the composition. Students’ activity: Finish the composition 设计意图：

漫画类作文是今年高考作文的题型，如何在平时的教学中引入漫画类作文，既是难点也是重点。本节课最后水到渠成完成漫画类作文，既是对前面知识的再一次巩固，也是对语言综合运用的体现。由于前面环节的层层铺垫，学生感觉写作的难度并不算大。由于时间关系，第一段已经给出，同时也是降低难度。这一部分是本节课的重难点，本节课结束时发现，绝大多数的学生可以完成写作任务。

Step 8: Homework Polish up the composition Read the text in unit one

设计思想：

1.

基于对教材内容和学情的考虑，本节课尝试新的教学方法，并采用情境式的任务型教学。在教学中时时处处为下面的环节进行铺垫，坚持为学生创造良好的语言环境，帮助学生在大量的语言输入情况下，完成后面的写作任务。在整个教学过程中，注重学生英语思维的培养，从而达到准确运用语言的目的。课堂有“输入”也有“输出”，并不为了“教结果”而放弃过程。本节课致力于使模块复习成为一种有效的学习语言和运用语言的手段。

2． 通过不同的任务设计，基本上体现了教学大纲“以教师为主导，以学生为主体”的教学原则。模块的单元复习不能仅仅局限于词汇和语言点，而应该与语篇情境联系起来。在教学过程中，学生是在体验感知语言，而不仅仅是接受语言，最重要的还要正确运用语言。运用现代信息技术进行英语教学，教学设计是关键。在新课程改革的今天，把信息技术与英语学科整合，使学生的情感能融入到教学内容和教学过程中去。不仅会提高课堂教学的效率，同时也给英语教学带来了生机，改变的是教与学的方式，改善的是教与学的效果。