Reading(2)：AdvertisementsPPT专用教学设计内容

M4Unit 1 Reading

Language points Learning aims: 1.

To grasp the usage and meanings of the words and expressions. 2.

To improve the skills of solving problems by finishing the related exerciese. Learning difficult and important points:

1. Learn to use some important words and phrases properly.

2. How to apply the skills to practical use. Previewing case Task 1 words

1.做广告，宣传

v._______________ n.___________

______________ 2.说服，劝说；使信服

v.____________

有说服力的adj.._____________ 3.有技巧的；熟练的adj.______________

技巧；技能n.______________ 4.治愈；解决

v.药物，疗法n._______________ 5.高兴，满意；乐于adj._________

令人高兴的adj.__________ 使高兴v.______ 6.使受益；得益于

v. 益处；救济金n._____________

adj.____________ 7.推广，宣传；促销；促进

v.__________

n._______________ 8.智力n._______________

聪明的adj.________________ Task 2 phrases 1.虽然，即使

_____________

2.上......的当，受......的骗___________ 3.欺骗；捉弄______________

4.旨在；目的是___________/________ 5.在某方面做调查_____________

6.分享________________ 7.劝说某人去做__________________

8.保护以防_________________ 9.感到满意________________

10.过.....生活__________________ Task 3 sentences

1.We are so _____________(use) to them__________ we often do not even realize ________ many we see and hear in a day. _____________________________________________________________________ 2.PSAs are often run for free, and are____________(mean) to educate people abou health,__________(safe), or any other problem_________ affects public welfare. _____________________________________________________________________

3.We still must be aware_________ the skillful methods _________(use) in ads to try and sell us things. _____________________________________________________________________ 4.All of these ads are meant ____________(benefit) the public, and you can often learn a lot by_________ (follow) the advice________ they give. _____________________________________________________________________ 5.When it comes______ advertisements, we must all use our___________(intelligent) And not be _______slave to them. _____________________________________________________________________ Exploring case 1.We are so used to them that we often do not even realize how many we see and hear in a day. Summary :be used to

sth. / doing sth. ___________________

used to do sth.________________________

be used to do sth_____________________ Practice: 1.I am not quite used to _____________(live)here/city life. 2.I used to ___________(live)in Nanjing.

3.The new machine is used to __________(increase)production.However I am used to __________(control)it. 点拨拓展

use v./ n. be

of (no) use

= be useful / useless It’s no use doing sth.

做某事没有意义

make (full / good) use of …

充分利用…

2.aim n __________; v __________

原句重现：PSAs aim to help us lead better lives.

________________________________________________ 品例句，明用法：

(1). Mr Green came to China with the aim of visiting the Great Wall. (2). This activity is aimed at improving the students’ ability of listening and speaking. (3). The government is aiming to reduce unemployment. Summary：

(1). 带着---的目的；意在

_____________________(介词短语) (2). 目的是；旨在

_______________________(动词短语) (3). 力争做到; 志在

_________________________ Practice: 单句语法填空。

(1). The book _________(aim) at very young children. (2). His brother aims ________(be) a policeman.

(3). Never do anything ______ aim, or you will get nothing.

3. benefit v __________；

n ____________

adj ______________ 原句重现：

All of these ads are meant to benefit the public, and you can often learn

a lot by following the advice they give. ______________________________________________________________ 品例句；明用法：

(1). A stay in the countryside will benefit his health. (2). I benefit a great deal from reading. (3). The old scientist took up walking as a regular form of exercise, which is

beneficial //of great benefit to his health. Summary：

(1). benefit from

__________________________ (2). be beneficial / of benefit to

_______________________ Practice: 单句改错：

1). The new regulation will be benefit to everyone concerned.

2). Do you really benefit playing computer games all day?

4. be meant to

________________ 原句重现：PSAs are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare. ______________________________________________________________ Summary：

(1). 旨在；目的是；应该是: _____________________________ (2). 意味着；意思: _________________________ (3). 打算做：_________________________

Practice: 单句语法填空。

(1). This software ___________(mean) to protect computers __________(attack)

by viruses. (2). The book ________(mean) to improve the social morals of the youth is popular. (3). In some parts of London, missing a bus means _________(wait) for another hour. (4). I’m sorry I hurt you, but I didn’t mean ________.

5.We are so used to them that we often do not even realize how many we see and hear in a day. 句子分析：so…that从句…这里的that从句是_______ 从句

常用结构

（1）so + adj./ adv. +that-C （2）so +adj. +a/an +单数名词+that-C （3）so +many/few+复数名词/ much/little +不可数名词+that-C 拓展：such…that…也可引导结果状语从句

such+ (a/an) +(adj.)+名词+that-C Practice：

1）He received __ little education ____ he was unfit for the job. 2）He has made _____ great progress _____ the teachers are pleased with him. 当so+adj./adv.,such+n.置于句首，主句要用部分倒装

So much did they eat that they could not move . Practice：

1.So sudden __ that the enemy had no time to escape. A.did the attack

B. the attack did C. was the attack

D. the attack was

2.____ at the news that I didn’t know what to say to comfort her.

A. So sad she looked

B. So sad did she look

C. So sadly she looked

D. So sadly did she look

3.She was so excited ____ she got the news that she was admitted into Beijing university.

A that

B when

C what

D it

Homework

Fill the blanks with proper words and try to recite the passage.

Nowadays, we can find advertisements almost wherever we go.We are so used to them 1. ____ we often do not even realize how many we see and hear in 2. __ day. An advertisement uses words and pictures 3___________(persuade)people to buy a product or service, or to believe 4. __ an idea. There are two main types of advertisements—commercial advertisements 5. ____ public service advertisements (PSAs). A commercial advertisement is one 6. ______ someone has paid for to advertise a product or service. PSAs are often run for free, and 7. _________(mean) to educate people about health, 8. ______(safe), or any other problem that affects public welfare. When 9. __comes to advertisements, we must all use our 10. __________(intelligent) and not be a slave to them!