Reading(1)：AdvertisementsPPT专用课堂实录内容

M4 Unit 1 Advertising

Reading

Advertisements

Class______

Name_________ Teaching objectives:

By the end of the lesson, students should be able to:

1.have a good understanding of advertisements, including its definition and two types as well as their differences.

2.express their own ideas about advertisements.

3.hold a rational attitude towards advertisements through discussion and develop their critical thinking.

Teaching Procedures Step I Lead in Step II Reading strategy Step III Careful reading Task 1 Read Para 1 &2 and underline your answers on your book.

1.What is an advertisement? 2.How many types of ads. and what are they? 3.What are the different aims of ads? Task 2 Read Para 3 & 4 and try to find the differences between commercial advertisements and PSAs.

1._______ Commercial ads to advertise a product or service PSAs to educate people about health, safety or any other problem that affects public welfare Expense

Reliability (可靠性)

Step IV Discussion What do you think of advertisements in our lives? Give some examples to support your opinion.

Useful expressions: play a(an) positive/negative/important role;

boring; crazy; creative; educational; interesting…

play tricks on…;

fool people into assuming that…; make …

aware of the importance of…;

teach us how to live better;

encourage…to support…;

pay for it They 3._________tell people the complete truth. 2.____________ They are 4._______and we can learn a lot by5.______________________. Task 3 Use our intelligence!

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Step V Homework

Fill in the blanks using the proper words:

A Advertisements play ______ important role in our lives. There are two main kinds of advertisements. ______ is called commercial advertisements, which someone ____________ (pay) for to advertise a product or service. But they do not always tell people the complete __________ (true). Some even fool customers ______ buying them. We must be ________ (awareness) of the untrue information they often include. The other is called public service advertisements (PSAs), which ________ (run) for free, meant to educate people everything ______ affects public welfare. ______________, you can learn a lot by learning the advice the PSAs give. Advertisements reach us through the media, __________ (include) newspapers, magazines, the Internet, radio and television and so on. B

People Change Their Attitudes towards Ads

One night, when television began broadcasting a boring TV show, I said to my wife, "The program is even 1.________ interesting than the advertisements, or commercials. Let us have a change. My wife, 2.________ happened to have a remote control in 3._______ hand, agreed immediately, switched to another channel and enjoyed an advertisement with me. Just at 4.______ moment, I found that we were no longer as disgusted with the commercials 5.________ we had been before.

The next day 6._______ I told my experience to my colleagues, they, 7._____ my surprise, all had the same feeling. A few even sang several of the commercials songs. A few years 8.________, when advertisements began to appear in the Chinese media, most people, including myself, were against the practice.

What on earth has changed the audience's mentality in only several years' time?

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