Welcome to the unit第一课时教学设计

Unit 1

Advertising Welcome to the unit 繁昌一中

王科胜

Teaching Aims: 1.

To enjoy some beautiful advertisements and have a general idea of advertisements

2.

To talk about the six ads and put them in two groups. Finally encourage them to tell the difference between them

3. To get involved in the discussion and practice spoken English

Important and difficult pionts: 1. To help students understand the role of ads 2. To help students know usages of some key words. Teaching Procedures: Step One: Leading in 1. Show a video of advertisement (Evian mineral water) to students so that arise their interests and lead to the topic —

advertising. 2. Show them some pictures of advertisements. 3. Ask students a question: Where can we find ads?

(Almost everywhere. For example, on billboards, on the Internet, in newspapers/Magazines, on TV, in leaflets, or in buses etc.) Step Two: warming up 1. Ask students a question: What is an advertisement? Let them read the definition on page 1 and then summarize it. 2. Summary: (1) a good way to sell products or services.

(2) a good way to make people aware of social problems. Step Three: Picture-talking Ask students to observe the four pictures on page 1 and talk about these pictures in this form:

I can see __________in the picture. The ad tries to __________. (If we use the product, we will________) It tries to make us _________ 1.

airline service: If you create an ad about airline service, what do you think is the most important. (safe/ fast/ comfortable/ cheap) 2.

Earth Day: What can you see in the picture? (Bird’s nest/ Eggs/ Stump树桩) 3.

slogan: bad effects of taking drugs. 4.

a poster of shampoo ad: How does the ad describe shampoo? (soft ,shine)

Do you think it will successfully persuade people to buy this shampoo? Step Four: CAs VS PSAs 1.

picture 1 and picture 2 are commercial advertisements (CAs); Ask students a question: What’s the purpose of these advertisements? (To sell products/ services; To encourage people to buy products/services.) 2.

picture 3 and picture 4 are public service advertisements (PSAs);

What’s the purpose? (to make you think about problems in society or about people who need help.) 3.

A guessing game

Can you guess which pictures are commercial ads and which are public service ads?

Show them some pictures of CAs and PSAs. 4.

Ask students to summarize the differences between CAs and PSAs. PSAs: (1) educate people about problems in society or about people who need

help; (2) serve the public; (3) they are usually free and usually true CAs:

(1) encourage people to buy a product or service; (2) make money; (3) make people believe they are telling the truth, sometimes by tricking us. Step Five: Pair Work (Advantages VS Disadvantages) Ask students to discuss the advantages and disadvantages of advertisements. Two students a group. Advantages:

Provide information about latest products; Increase sales by repeated advertising; Cut costs of newspapers and make them cheaper; Make the public aware of social problems.

Disadvantages:

Mislead customers or cheat them of money; Give false or incorrect

information; Take too much time or space on TV or newspapers; Make teenagers want things that cost much. Step 6: Discussion 1. Show slogans of some brands to students. (Sprite , Obey your thirst; Nike, Just do it etc.)

2. Group discussion: show pictures of two products (a Swiss watch, a French brandy) to students and ask them to think of some slogans for the products. 6 students a group. Step 7: Homework 1. Write a short article about your opinions on ads. 2. Get ready for the Reading part.