Reading(2)：Advertisements教学设计及教案分析

M4U1 Advertising Language points of Reading

一

【预习检查】汉译英/识记短语

Refer to the text and find out the following useful expressions. 1. 对…习以为常，习惯于

8. 公益广告

2. 如此…以至于

9. 为…付钱

3. 做关于…的研究

10. 旨在做某事

4. 和某人分享某物

11. 保护…以免受…

5. 说服某人做某事

12. 意识到…

6. 相信，信仰…

13. 即使

7. 商业广告

14. 欺骗某人做某事

二

重点单词、词组或句子用法探究

1. We are

so

used to them that we often do not even realize how many we see and hear in a day. (L1-2) (1) be used to sth. / doing sth.

_____________________

used to do sth. __________________

be used to do sth ___________________ Ex:

The new machine _____production. However I_____it. A.

is used to increase; am not used to controlling B.

is used to increasing; don’t used to control C.

used to increase; don’t used to control D.

used to increasing; am not used to control 点拨拓展

use

v./ n. be of (no) use = ____________________

It’s no use doing sth. ____________________

Eg: It’s no use crying over the spilt milk.

make (full / good) use of … _______________________ (2) so…that…从句, 这里的that引导_______ 从句

常用结构1）so + adj./ adv. +that-C

2）so +adj. +a/an +单数名词+that-C

3）so +many/few+复数名词/ much/little +不可数名词+that-C 拓展：such…that…也可引导结果状语从句: such+ (a/an) +(adj.)+名词+that-C Ex. 1) He received __ little education ____ he was unfit for the job.

2) He has made _____ great progress _____ the teachers are pleased with him. 当so+adj./adv.,such+n.置于句首，主句要用部分倒装

Eg. So much did they eat that they could not move . Ex. 3). So sudden __ that the enemy had no time to escape.

A. did the attack

B. the attack did

C. was the attack

D. the attack was

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4).____ at the news that I didn’t know what to say to comfort her.

A. So sad she looked

B. So sad did she look

C. So sadly she looked

D. So sadly did she look 2. An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. (L6-7) (1) persuade vt. 劝说，说服; 使信服

•

persuade sb. to do/into doing sth. _______________________ •

persuade sb. out of (doing) sth. _______________________ •

persuade sb. of sth. / that 从句

_______________________ Ex. 1. 他说服他妻子学做中国菜。

________________________________________________

2. 她说服我们保持教室的整洁。

________________________________________________ adj. persuasive 有说服力的，令人信服的

a persuasive article _____________________

(2) believe 与

believe in

believe _______________________

believe in _______________________

Eg. Many people don’t believe in God.

Practice: believe/believe in I don’t ________ ghosts. I _______ that stories of ghosts were made up by human beings. I _____ what he said just now, but I don’t _______ him. 3. PSAs are often run for free, and are meant to

educate people about health, safety, or any other problem that affects public welfare. (L11-12) be meant to= ________________=________________

旨在，目的是

Ex. What he said at the meeting ____ make us support his idea.

A. meant to

B. means to

C. was meant to

D. is meant to mean

1) vt./vi.

意味，打算mean to do sth. ________________

mean doing

________________

be meant for … ________________

Eg. 1. I’m sorry, but I didn’t mean to hurt you.

2. The fashion magazine is meant for young women.

Ex. 错过了这班车意味着再等十分钟。

________________________________________________________

2) adj. 吝啬的，自私的，卑鄙的

他是个自私的人。________________________ 4. We must not fall for this kind of trick! (L24-25)

trick

n. 1). 诡计, 骗局

2). 恶作剧

Play a trick/tricks on sb. ____________

trick or treat! ____________

3). 花招, 把戏

magic tricks ____________

Ex. (1)The kids often__________________。孩子们经常戏弄老人。

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v. 哄骗

trick sb. into doing sth. _________________

trick sb. out of sth. ____________

(2) She __________________all her saving.

她被骗走了所有的积蓄。

(3) He tricked me into lending him 100 dollars. ____________________________ 5. PSAs aim to teach us and help us lead better lives. (L29 )

v. aim at sth. /at doing sth. /to do _________________________

aim at…____________

Ex. (1) The factory must __________(旨在发展) new models of machines.

(2) He _________ (瞄准) the tree, fired and missed.

n. with the aim of doing sth. _________________

take aim ____________

(3) He quickly regained his balance,________, (瞄准)and fired.

(4) She started the organization ______________( 目的是) helping the local people.

拓展：be aimed at ( doing ) sth. ______________

Eg. The book is aimed at people without specialized knowledge.

这本书适宜那些没有专业知识的人阅读。

6. When it comes to advertisements, we must all use our intelligence and not be a slave to them! (L41-42)

谈及广告，我们都必须运用自己的智慧，不要做广告的奴隶！

when it comes to…

当谈到…, 相当于____________________________

注意: (1) to是介词，后接名词或者V-ing

(2) 本句常用一般现在时。

(3)可置句首或句尾。

Ex. (1)当谈到交朋友，你再怎么小心都不为过。

______________________________, you can’t be too careful.

(2) I am no match for her____________.

A. when come to language

B. when comes to language

C. when it comes to language

D. when it come to language

三

巩固练习

（一）单项选择

1. She was so excited ____ she got the news that she was admitted into Beijing university.

A that

B when

C what

D it 2. --Have you _____ your mother to change her mind?

--No, I talked to her yesterday, but it didn’t work.

A preferred

B persuaded

C promised

D suggested 3.

If you think that treating a woman well means always _____ her permission for things, think again.

A gets

B got

C to get

D getting

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4.

--Could you tell me the _____ of making such tasty cakes?

--Well, I just follow the directions in the cookbook.

A feature

B plan

C cost

D trick 5.

Jerry takes exercise every morning _____ losing a weight of ten pounds.

A adjusting to

B relying on

C setting foot in

D aiming at 6.

In my opinion, life in the twenty-first century is much easier than _____.

A that used to be

B it is used to

C it used to be

D it was used to

7.

Put in use in April 2000, the hot line _____ for residents reporting water and heating supply breakdowns.

A meant

B has meant

C is meant

D means

8.

When it comes to _____ in public, no one can match him.

A speak

B speaking

C being spoken

D be spoken 9.

China has responded positively to the UN’s call of reducing nuclear weapons _____ at maintaining regional peace and preventing arms race.

A aimed

B intended

C designed

D planned 10.

He _____ me that it was not worth buying and we went back home with nothing.

A persuaded

B advised

C tried to persuade

D tried to advise 11.

Advertisers and service providers take _____ at the mobile phone users in Xiamen University.

A aim

B goal

C object

D purpose 12.

New technology _____ to make sure that the cars, taxis, buses and trains we use _____ the air.

A is used; not to pollute

B has used; is not polluted

C is being used; do not pollute

D has been used; to pollute

（二）完成句子

1.

尽管这种生活方式有些奇怪，我们已经习惯了。（be used to）

________________________________________________________________ 2. 老师警告那男孩不许捉弄他人了。

The teacher _______ the boy not _________ _________ __________ _________ others. 3. 说到房价，我们都很无奈。

__________ __________ ________ _________ house prices, we all feel hopeless. 4. 他们力求使失业人数减少20﹪，最后他们实现了这个目标。

They _________ __________ ___________ unemployment by 20﹪, and they achieved it at last. 5. 这则广告旨在号召大家保护野生动物。（be meant to）

________________________________________________________________

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