Self-assessment说课稿【一等奖】

M4U1 Advertising单元复习讲学稿

Ren Yuhan

Yangxian Senior High

Teaching Objectives: By the end of the class, students are expected to: 1.

review and master the important words and phrases of this unit. 2.

grasp the important sentence structures of this unit.

3.

Consolidate their cooperation by doing exercises and finish the mini writing. 教学目的：在于通过各种活动设计对本单元的重点词汇、词块、句式和语法进行回顾复习，最后以写作来实现对单元知识的综合运用。

Teaching Procedures: Step 1: Review (listen and fill in the blanks)

教学目的：以听力形式，让学生通过填写，复习本单元主要词汇和教学内容，引出单元目标话题。

Advertisements, which often use words and pictures to _________ people to buy a product or service, or to believe in an idea, play an important part in our lives. People are so _________ to them that we can see them __________ we go. There are two main types of advertisements. One is called commercial advertisements, which are meant to _________ a product or service. But even if an ad does not lie, it does not mean it is altogether innocent. So, we shouldn’t _________ tricks used in commercial ads. The other is called PSAs, which use _________ pictures and clever language, and are often run for free. They _________ with many social issues, and ___________ educate people to lead better lives or encourage people to support public service projects. So when it _______ to designing an appealing advertisements, we must use all our intelligence to employ many means to ___________ the audience!

Step 2: Words 教学目的：以中英互译的形式来复习词块，以语境运用的形式加强记忆。

Can you remember these words？

Translate the words into Chinese：

1. advertising

2. innocent

3. welfare

4. grocery

5. campaign

6. react

7. aspect

8. comprehension

9. media

10. purchase

11. update

12. multiply

13. analysis

14.mental_________

Put Chinese into English：

1.宣传；促销_____

2.使受益________

3. 呼吁，恳请_______

4.确定，查明_________

5.登广告_________

6.治愈，治疗_________ 7.讨价还价；便宜货________8.敦促；竭力主张_______ 9.设计__________

10.咨询，请教________ 11.评论，意见__________

12. 欺骗，愚弄_________ 13.推荐__________

14.说服，劝服________

Can you apply these words? 语境填词：

1. You are required to pay for your p_________（购买物）before you leave the supermarket. 2. Our fears m____________ as we went deeper and deeper into the caves. 3. We should consider a question in all its______________(方面) 4. She b_______________ with the trader till he sold her the fruit cheaply. 5. The problem is so difficult that it is beyond our c____________ 6. The company is p_________ their new toothbrush by advertising on m________. 7. According to our ________(分析), teenagers are our sales target.

教学目的：以例句呈现，然后让学生归纳核心词汇用法，以语境运用的形式加强记忆。

Can you conclude the usage of the following key words？

1.

benefit____________________________________________________________ (

) The student______ from the training so much that he was_______ the first prize in the event. A.

benefited; benefited

B. awarded; awarded C. awarded; benefited

D. benefited; awarded 2.

persuade___________________________________________________________ (

)—Do you think John is coming to attend Mr. Lee’s lecture？

—Sure，

I have

him to. A. promised

B. suggested C. persuaded

D. demanded 3.

recommend________________________________________________________ (

) The doctor recommend that he________ a few more days in hospital. A.

stayed

B. had stayed

C. stay

D. would stay 4.

determine__________________________________________________________ (

) I walked out of the cinema, ________ never to come back to this hell of place. A.

having determined B.

determined C.

to determine D.

determine 5.

urge______________________________________________________________

(

) I have

Tony to stay away from computer games before he becomes addicted to them.

A. urged

B. suggested C. made

D. kept

Step3: Phrases

教学目的：通过中英互译形式，复习本单元主要短语，利用paraphrase的形式加强学生对于短语的掌握与运用。

Can you memorize these phrases：

1. 旨在，目的是__________

2.知道，明白，意识到__________ 3. 欺骗，捉弄____________

4. 为……打算_________________ 5. 上……当______________

6. 把……表达清楚__________ 7. figure out_______________

8. deal with______________ 9. urge sb. to do/into doing____________10. appeal to___________

11. have……in mind________

12.put together_________

Practice: Use suitable phrases to replace the original ones how to deal with;

be used to;

discourage..from;

fall for

play tricks on;

protect… from;

be meant to;

appeal to;

figure out 1. It takes time for people to have the habit of living in a new place.

2. Children, as well as adults, usually make jokes about each other on Halloween. 3. I don’t know what to do with all the food that’s left over.

4. I can’t understand why people depend on smart phones so much. 5. The anti-smoking ad campaign is aimed at encouraging young people not to smoke. 6. An ad is always intended to appear attractive to the audience.

7. How can you believe untrue words of the door to door salesman,

8. Everything must be done to keep rivers from being polluted.

Step4: Sentences

教学目的：回归课本，通过对于三个主要例句的剖析，让学生掌握本单元重要句型，并学会学以致用。

回归课本：

Can you discuss, translate and analyze all these sentences in our textbook?

1.

Even if

an ad does not lie, it does not mean it is altogether innocent.(Page2, Lines15-16) __________________________________________________________________ (

)We wouldn’t lose heart ________ we should fail ten times.

A. even if

B. but

C. unless

D. since 2.

Not all ads play tricks on us though. (Page3, Line 27)

__________________________________________________________________

3.

It

is important to figure out exactly what you want to tell the audience and what you are trying to get them to do.(Page 18, Line4-5)

____________________________________________________________________________________________________________________________________

Step5: Consolidation exercises

教学目的：通过巩固练习对于本课字词句进行强化记忆和运用。

(

) 1.—You do not seem to be quite yourself today. What is wrong？

—Oh，

I am suffering from a cold. Nothing serious，

.

A. though

B. indeed

C. anyhow

D. yet (

) 2. The children should be _____ not to play tricks ______ the disabled. A. educated; on

B. trained; to C. educated; with

D. trained; on (

) 3.When she _____ a tall dark figure watching her, she ran into the house immediately. A. was aware from B. was aware of

C. is aware of

D. is aware from (

) 4. While doing shopping , people sometimes can’t help ________into buying something they don’t really want.

A.

persuade

B. persuading C. being persuaded

D. to be persuaded (

) 5.―---Tom said，“Could you help me with my maths，Mum？”

---Tom asked Mum ________. A．that she could help him with his maths

B．to help him with his maths

C．if she could help him with her maths

D．whether he could help her with her maths

Step 6：Mini writing 教学目的：尽可能运用本单元所学的词汇和句型，表达要正确，连贯，流畅。

What should we do if the elders decide to buy the health products保健品

in ads?

Use what we have learnt in your writing. (about 80 words)

_______________________________________________________________________________________________________________________________________________________________________________________________________________

Step7: Homework

1.Polish your writing.

2.Recite the words and phrases in this unit.