Welcome to the unit第二课时教学设计

Unit1 Advertising - Welcome to the unit and reading Teaching objectives Knowledge objectives: 1. To enjoy some advertisements and have a general idea of a advertisement. 2. To get some ideas of the two main types of ads and their respective purposes. 3. To get involved in the discussion and practice spoken English. Ability objectives: 1.

Encourage the Ss to discuss about advertisements. 2.

Ss know how to make a mind map. Emotion objective: Ss are expected to practise their spoken English and share opinions with others by actively participating in the designed activities.

Teaching key point: To make Ss get a general understanding of the text. Teaching difficult point: How to make a mind map by themselves.

Teaching methods: 1.

Discussion in pairs or in groups. 2.

Task-based in-class activities.

Teaching procedures:

1.

Greetings Greet the whole class. 2.

Lead-in T: Today we are going to learn a new text, but before our class today, I’d like to play two videos for you. After the video, I have several questions for you to discuss.

The teacher plays two different videos. The questions are as follows: ① what are they? ②what are their purposes? ③what are the differences between the two? T: According to the two videos, we know that they are different advertisements. We can conclude that advertisements can be divided into Commercial advertisements and public service advertisements. 3.

Fast reading Have Ss read the text after the recording and then answering the following questions: ①Where can you find advertisements?

②What is commercial advertisement? ③What is public service advertisement? ④What is the aim of PSAs? ⑤When did China begin a nationwide public service advertising campaign? ⑥Why should we follow the advice in PSAs? 4.

In-class guessing game aim: to make Ss better understand the two types of advertisements. The teacher shows Ss some pictures and let Ss guess what each picture is advertising, and what kind of advertisement it is. 5.

Activity aim: to make Ss know what is a mind map and how they can reorganize the information in the text. A mind map is a diagram(简图) used to organize information. A mind map is hierarchical(有等级的) and shows relationships among pieces of the whole. T: Now we’ll have an activity-make a mind map. I will firstly give you an example of how I reorganize the information about CA. The teacher shows the mind map about CA and then ask Ss to make a mind map about PSA. 6.

Homework

P4

C1、D