Project(2): Developing an ad campaign优秀教学设计

教学设计

单

元：Unit 1 Advertising 板

块：Project 2 作

者：郜焕

课堂设计指导思想：

这一板块的设计旨在引导学生主动学习，鼓励学生通过体验、实践、讨论、合作和探究的方式形成以能力发展为目的学习方式，帮助学生形成适合自己学习特点的学习策略。

Teaching aims:

1. Get to know how to cooperate and do the project-designing advertisement with classmates. 2. Practise the four skills, and especially the writing and speaking skills in the course of doing the project and the speaking and listening skills in the course of presenting. 3. Try to apply the skills learnt in this section to finish the handout. 1. 学习如何合作完成“广告设计”这一项目。

2. 在合作设计过程锻炼“写，说”能力，在展示过程中锻炼“听，说”能力。

Teaching procedures:

Step 1

Lead-in

Welcome the students from France and show the students a micro film to introduce our school. 【设计说明】欢迎法国学生，展示微电影介绍九方中学，激发学生兴趣，自然进入本课主题。

Step 2

Preparing Ask students to discuss the advertisement that they designed in their group and especially let the French students know the advertisement designed in their group ask their suggestions about the advertisements. 【设计说明】

小组讨论设计好的广告，做好展示的准备，征求法国学生的意见和建议。

Step 3

Presenting Ask each group to present their advertisement to the class ask the French students to make comments.

【设计说明】让每组代表展示他们的合作成果，鼓励学生用流畅，得体的英语进行陈述。让法国学生对这些学生自己设计的广告进行评价。

Step 4

Designing Ask each group to choose one picture and designing a slogan for the product. The students can write down the slogan either in English or Chinese. 【设计说明】要求学生为产品设计中文或者英文的宣传语，写在所选取的图片下方，中法学子交流互动，享受合作学习的成功喜悦。

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Step 5 Presenting Ask the French students to present the slogan designed in each group.

【设计说明】

每组的法国学生展示小组成员共同设计的中文或者英文产品广告语。体会交流互动以及语言学习的乐趣。

Step 6 Homework Write a diary to record this lesson. 【设计说明】写一篇日记记录今天这堂特殊的英语课，锻炼自己的中英文写作能力。

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