Reading(1)：Advertisements教案板书设计

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M4 Unit 1 Advertising Reading Advertisements Step I Fast reading Read the text quickly and answer the questions on Page 2.

Step II Careful reading｛｝

Read the passage carefully and finish C1 & C2 on Page 4.

Step

III Sentences

1. Below is an article about advertisements written by a student for her English project. (P2) 2. Nowadays, we can find advertisements almost wherever we go. (Line 1, P2) 3. We are so used to them that we often do not even realize how many we see and hear in a day. (Lines 1-2, P2) 4. Not all ads play tricks on us though. (Line 27, P3)

Step Ⅳ

Reading strategy: reading expository writing

expository writing is meant to introduce you to basic information on a topic. para.1

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introduction of subject para.2

What is an ad?

para.3

Does an ad tell people the complete truth

_____________________

para.4

Public service ads

para.5

→

__________________________

Language Points Step I Words I. Write the different forms of the following words. 1. advertise v. __________ n. __________ n.

2. persuade v. __________ adj. 3. skilful adj. __________ n.

4. innocent adj. __________ n.

5. breath n. __________ v.

6. fool v.& n. __________ adj.

7. pleased adj. __________ n.

8. benefit v.& n. __________ adj.

9. promote v. __________ n.

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10. intelligence n. __________ adj. 11. consult v. __________ n.

12. amazed adj. _________ adj. _________ v.

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n. 13. recommend v. __________________ n. 14. publisher n. __________ v.

II. Practice Fill in the blanks with the words above. 1. _________________ persuade us that newer is better and that we will be happier with the latest products. 2. The children see the world through the eyes of _______________.(innocent) 3. He is afraid of looking __________ in front of his friends. 4. As is known to all, sunshine is very __________ (benefit) to plants. 5. A big _____________ (promote) helped to make that novel a best-seller. 6. The World Health Organization says more than 80% of the world’s urban residents are __________ (breath) poor quality air. 7. There is no general agreement on a standard definition of _____________ (intelligent).

Step II Phrases I. Find out the following phrases in the text. 1. 习惯于…

2. 对…进行研究

3. 与… 分享

4. 劝…做…

5. 相信，信任

6. 免费

7. 旨在,目的是…

8. 保护…免受…

9. 明白，意识到

10. 诱使…做…

11. 以…为骄傲

12. 对…满意

13. 把…与…联系起来

14. 上…的当,受…的骗;爱上

15. 欺骗，捉弄

16. 过着…的生活

II. Practice: Fill in the blanks with the phrases above. 1. These years the famous scientist ______________________________ the protection of endangered animals. 2. He _______________ God and often goes to church every weekend. 3. I was surprised that Billy easily _____________________ that old trick at that time. Afterwards, he expressed deep regret for his action. 4. The Project Hope ___________________________ help every child go back to school.5. You are too selfish! Can’t you learn how ____________________ others!

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6. April 1st is known as All Fools’ Day, on which everyone is likely to_____________________.

7. Nowadays, many people ___________________________ how the careless use of the earth’s energy has brought the whole world to the edge of disaster. 8. Haven’t you found the fact that women _______ easily ________________ buying something unnecessary, compared with men?

Step

Ⅲ

Sentence patterns 1. _________ an ad does not lie, it does not mean it is altogether innocent. (Lines 15-16 P2)

(1) 即使我祖父已经70多岁了，他还是时不时地打打网球。

(2) 虽然过着艰难的生活，但他们觉得很幸福。

(3)不管有多难，他都尽力去保护这个湖泊不受污染。

(4) Old as he was, he still kept doing research on viruses.

(5) While she believed what he said, she didn’t believe in him.

2.____________________advertisements, we must all use our intelligence and not be a slave to them. (L42, P3) (1) 谈到自然科学，Jack就很茫然。

(2) 当谈到篮球，人们不由自主地想到姚明。

(3) 当谈到学习一门外语的时候，许多人都希望他们能有学习外语的天赋。

Step

Ⅳ

Passage

Fill in the blanks using the proper words: Advertisements play ______ important role in our lives. There are two main kinds of advertisements. ______ is called commercial advertisements, which someone ____________ (pay) for to advertise a product or service. But they do not always tell people the complete __________ (true). Some even fool customers ______ buying them. We must be ________ (awareness) of the untrue information they often include. The other is called public service advertisements (PSAs),

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which ________ (run) for free, meant to educate people everything ______ affects public welfare. ______________, you can learn a lot by learning the advice the PSAs give. Advertisements reach us through the media, __________ (include) newspapers, magazines, the Internet, radio and television and so on.

Step

Ⅵ

Homework

Finish A1 & A2 on Page 90.

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