Reading(1)：Advertisements教案3

M4U1Reading 教学案

By Dengliyang Teaching material: Advertisements in Unit 1, Module 4 ( Advance with English, Yilin Publishing House) Type of lesson: Reading Ⅰ

Teaching aims and purposes:

1. Knowledge and Ability:

Students can achieve the comprehension of the reading material by using the corresponding reading strategies, such as skimming the text for the main idea, scanning the text for specific information and paying attention to the structure of the text.

2. Process and Approaches: Students are expected to know how to analyze an exposition. Students are expected to take an active part in the class and connect their own experience with what they are reading. 3. Emotional attitude and Value: Students are expected to know the definition and classification of advertisements Students are encouraged to express their ideas about advertisements and cultivate their abilities to distinguish different ads and make wise decisions about purchases.

★Teaching focuses:

1.The teacher should help students to analyze the structure of the passage

2. The teacher should help students to grasp the gist of the reading passage.. 3. The teacher should enable students to develop their reading ability.

★Difficult areas for students: 1.Students may find it difficult to understand the tricks hidden in the slogans of some advertisements. 2.Students may find it difficult to master the structure of an expository writing and write an exposition.

★Teaching methods and principles Visual and audio method Interactive method Communicative method

Task-based learning

★Teaching aids: Projector

A Computer Some color pens Teaching Procedure Step 1 Lead-in

Talk about the pictures

1.

Which advertisements make you want to buy a product or service?

2.

Which advertisements make you think about social problems?

Step 2 What is an advertisement?

1

Ask the Ss to read the passage (the part of “What is an advertisement?”) to get the author’s definition of advertisements. An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. 2

More questions to help the Ss understand this part: Media newspaper, magazines, the Internet, radio, television Types

Commercial ads

PSAs 3

Show the Ss some pictures of the two kinds of ads and ask the Ss to tell which type they belong to. Step 3 Does an advertisement tell people the complete truth? Up till now, we have learned something about advertisements and it is true that we can get a lot of information from advertisements. But do you think all the ads are trying to tell us the complete truth?

Commercial advertisements are meant to promote a product or service, which uses persuasive language and exciting images. Step 4 Public service advertisements PSAs (Public service advertisements) are meant to educate people about health, safety, or other problem that affects public welfare. Step 5 Structure of the whole passage 1 Reading strategy:Expository writing(说明文)Structure of the whole passage Topic

Advertisements Supporting details

What is an ad?

Does an ad tell people the complete truth?

Public service ads Conclusion

When it comes to ads, we must all use our intelligence and not be a slave to them. Does an advertisement tell people the complete truth? Even if an ad does not lie, it does not mean it is altogether innocent.Subject/topic Two examples

Supporting details We must not fall for this kind of trick!

Conclusion Public service advertisements

Subject/topic

PSAs aims to teach us and help us lead better lives.

Supporting details

examples

Deal with widespread social concerns.

Educate people about public service projects

Teach us how to live healthy lives. Conclusion

All of these ads are meant to benefit the public, and you can often learn a lot by following the advice they give.

2 Filling these blanks

Types ads

CAs Similarities of Places found Differences Methods used Purpose Cost Examples

PSAs

3

Make a summary about the passage Advertisements,which often use p_____ language and e______ images, play an important p _____ of

our lives. There are two main t_____ of advertisements.One is called c

______

advertisements, which are meant to p ______ a product or s ____ .But they don’t tell c _____ the c ____

truth. Another one is called PSAs, which use a______ and o_____ images and c____ language,are often placed for f____.They d____ with many social i____, which often affect public w______. Step 7 Discussion

What’s

your attitude towards advertisements? Why do you think so? Step 8 According to the picture, write a passage.

请根据图片及提示，写一篇公益广告

1 污染的类型及原因：空气污染，水污染等

2 后果：

物种减少，人类的健康受损，环境恶化

3 建议：

with the development of modern society, pollution caused by human activities is becoming more and more serious. There are many reasons accounting for this problems./Various reasons lie behind this trend. To begin with, smoke from factories and gases from vehicles are the main causes of air pollution. What’s more, rivers are polluted when people throw waste into them,or when factories pour waste water into them. As a result, many species are dying out. More and more people are suffering from health problems. And the environment is getting worse.

Enough attention should be paid to this problem and measures should be taken. Firstly, we should introduce laws to prevent factories from pouring waste water into rivers. Secondly, we should raise people’s awareness of the serious problem and call on more people to protect the environment. Only by working together can we help the environment.