Task(1): Writing an advertisement: Skills building 1 and 2优质课教学设计

Module 4 Unit 1 Advertising Task 1: Writing an advertisement: Skills building 1 and 2 Teaching aims

Knowledge targets Learn how to listen for statistics and descriptions.

Learn how to express opinions and give reasons. Ability goals Get to learn and practice the skills of listening, reading, speaking and writing. Try to apply the skills learnt in this section to complete a bar chart. Emotion objective To promote students’ carefulness. Important and Difficult Points How to note down information while listening. How to get Ss to work in pairs in reporting their opinions.

Teaching procedures Step 1 Lead-in (Brainstorming) Ask students to brainstorm how to get information before writing an ad. Step 2 Skills building 1

Help students to listen for statistics and descriptions and review how to read these statistics: 1

Step 3 Notice Ask students to listen carefully and pay attention to words and phrases that describe an increase, a decrease, no change, a range and a limit.

Words and phrases that describe the following: 1.

an increase: e.g. There was an increase of 40 per cent.

The price has risen to 25 yuan a kilo.

The price has gone up by 9 dollars a pound.

Four times as many people used our product last year. 2.

a decrease:

e.g. There was a decrease of 42 per cent.

The figure/amount decreased/fell by 3%. 3.

no change:

e.g. There was no change.

The figure remained/stayed the same. 4.

a range e.g. The sales figures range between 40 and 50 per cent/from 50 to 60. 5. an average e.g. The average price was ￥50. 6. a limit e.g. The maximum speed is 80 kilometers per hour on this road. The price reached a record high of 150 dollars per kilo. 2

The sales figures have dropped to their lowest level/point. Step 4 Listening practice Have students listen to the recording twice and do the exercise on P12 and ask them to note that they have to do some simple calculations. Then, check answers as a class. Listen to the recording for a third time if necessary and make sure students did the correct calculations. Step 5 Completing a bar chart Ask students to use the information in the table to complete part of the bar chart in Part A on P13. Then check answers as a class. Have students listen to the recording and complete the rest of the bar chart and check answers. Step 6 Discussion about the memo Ask students to read the note in Part B at P13 and ask them to work in pairs to decide the subject of the note. Check the answers as a class and all reasonable answers can be accepted.

Step 7 Skills building 2 expressing opinions and giving reasons 1. How to express opinions? I (don’t) think/believe(that) … It seems to me (that) …

In my opinion/To me…

In my eyes…

As far as I know…

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From where I stand…

As I am concerned…

2. How to give reasons? First, … Second, … Then …

(Next, … Finally, …) as/because/since …

The reasons are as follows: The reason is that…

This is because…

Step 8 Pair-work Ask students to practice a dialogue in pairs, using the expressions introduced in this part and using the skills they have learnt.

Step 9 Talking about advertisements(A) Ask students to work in pairs to conduct an interview about good advertisements they have seen. They can ask questions and collect answers about good advertisements. They should complete the interview by thinking of one other relevant question. Step 10 Talking about advertisements(B) Have students work in pairs to role-play an interview between a marketing assistant and his/her friend.

1. Opinions of advertising in public places

What’s your opinion of advertising in public places?

/What’s your 4

opinion on ads?

→From where I stand, it’s a good way to promote sales or educate people. 2. Things that make advertisements interesting

What advertisements attract your attention?

What do you think makes ads interesting?

→In my eyes, interesting slogans and beautiful pictures make ads interesting. 3. Things seen in advertisements and bought later

What have you seen in an ad and later bought?

→

Cosmetics and health products.

4. Favorite advertisement

What’s your favorite advertisement? Why?

An ad for a mobile phone. This is because I like the famous star in the ad, which makes me think that using the phone is really cool and fashionable. 5. __________________________________

Ads for some health care tablets. The reason is that they have boasted about how effective they are for different kinds of people. They may be good for your health to some extent, but they cannot cure diseases. They are not medicine after all. Ask students to write down the responses they received from other 5

students and write a report to summarize them.

Step 11 Homework Let students review what they have learned and get preparations for the next part of the task.

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